Strategic Partner & Ecosystem Manager managing the international partner ecosystem for RIEDEL Communications in live production solutions. Building strategic partnerships and ensuring technological integrations for events.
About the role
- Retail Media Manager responsible for retail search strategy and coordination with agencies. Working at McCormick's Global Headquarters in Hunt Valley, Maryland.
Responsibilities
- Own Retail Search strategy across North America as the core conversion lever within the full-funnel planning.
- Lead agency and platform partners to execute keyword strategy, bidding guardrails, and budget allocation frameworks.
- Shape retail search budget planning across brands and retailers.
- Align activation to brand objectives, key drive periods, and retailer priorities.
- Partner cross-functionally to establish standardized search KPI frameworks.
- Drive performance management through in-flight optimization, campaign analysis, and post campaign insights to inform future strategy.
- Identify and implement opportunities to simplify and standardize retail media processes.
- Partner with category management, consumer insights, and retail teams to develop data-driven retail media plans.
- Leverage post-execution analytics to drive optimization and inform investment strategy.
- Strengthen the role of analytics in retail media measurement, including providing account-level inputs into marketing mix modeling.
Requirements
- BA/BS in Marketing, Business, or related field
- 3+ years of relevant experience with retail media, preferably at an agency or in a CPG related field
- Working knowledge of Retail Media platforms like Instacart Ads, Walmart Ads, Amazon Ads, Criteo preferred
- Basic understanding of digital media, CPG industry, and competitive landscape
- Experience leading projects including proven ability to manage multiple projects effectively and diplomatically
- Strong intellectual curiosity and ability to navigate complex / new situations
- Ability to work cooperatively with internal and external partners – including outside media agencies, creative, delivery teams, business team, and field sales team
- Strong oral and written communication skills
- Superior analytical and organizational skills required.
- Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word)
Benefits
- Competitive compensation
- Career growth opportunities
- Flexibility and Support for Diverse Life Stages and Choices
- Wellbeing programs including Physical, Mental and Financial wellness
- Tuition assistance
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