Hybrid Copywriter – SEM Advertising

at Madhive

• Job title: Copywriter – SEM Advertising
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Pune, India

About the role

• SEM Copywriter writing effective ads for small and local businesses using AI tools. Collaborating closely with media companies to drive marketing results.

Responsibilities

• Write and edit SEM ad copy using Madhive’s proprietary AI SEM tool
• Create complete SEM campaigns, including Responsive Search Ads (RSAs), Callouts, Structured Snippets, Sitelinks
• Research and fact-check business information using client websites, Yelp, and other trusted sources
• Ensure accuracy, compliance, and quality control across all ads
• Maintain consistent advertising and brand standards at a fast pace
• Complete approximately 6–10 SEM campaigns per day while maintaining high quality
• Collaborate with internal team members to meet daily production deadlines
• Support continuous improvement of copy quality and workflow efficiency

Requirements

• Bachelor’s degree in English, Journalism, Marketing, or related field
• Strong English writing and editing skills
• Experience or demonstrated proficiency in advertising or marketing copy
• Ability to research unfamiliar businesses quickly and accurately
• Comfort working in a high-volume production environment
• Willingness to work a swing shift aligned with North American time zones
• **Nice to Have**
• Google Ads Certification
• Familiarity with local or small business advertising
• SEO or keyword research experience
• Experience working with AI-assisted writing tools
• Prior quality assurance or editorial review experience

Benefits

• Training on proprietary tools, workflows, and advertising standards
• Opportunities for skill development and expansion into additional copywriting responsibilities