SEO Specialist optimizing website content to enhance organic traffic for Ferryhopper's ferry booking services. Collaborating with marketing teams and applying SEO best practices across digital platforms.
About the role
- Senior SEO Strategist leading enterprise-level organic growth strategies across traditional search and AI-powered channels. Mentoring team members and guiding clients on technical SEO strategies.
Responsibilities
- Own end-to-end SEO strategy and execution for a portfolio of enterprise clients, from discovery and roadmap creation through implementation and reporting
- Develop sophisticated strategies that account for:
- Traditional organic search performance
- Google AI Overviews and evolving SERP layouts
- Brand visibility and accuracy within LLM-driven discovery (ChatGPT, Gemini, Perplexity, etc.)
- On-site content optimization tied to business KPIs
- Serve as the primary SEO lead and strategic advisor for clients, confidently presenting recommendations to senior marketers and C-suite stakeholders
- Guide prioritization and decision-making by balancing impact, effort, technical constraints, and business goals
- Lead advanced keyword research, collaborate with the content team to create content architecture, and pillar/collection strategies informed by user intent, competitive landscapes, and AI retrieval patterns
- Own and execute technical SEO initiatives
- Provide technical guidance to developers, content teams, and stakeholders, translating SEO needs into clear implementation requirements
- Define and own SEO measurement frameworks for enterprise clients using GA4, Google Search Console, Looker Studio, and emerging AI visibility tools
- Collaborate closely with Content, Paid Media, Analytics, and Client Success teams to ensure SEO is integrated into broader marketing strategies
Requirements
- 5+ years of progressive SEO experience, ideally within an agency or enterprise environment
- Proven experience owning and executing long-term, enterprise-level SEO strategies
- Deep technical SEO expertise
- Strong understanding of analytics and measurement (GA4, GSC, GTM)
- Hands-on experience with SEO tools such as Screaming Frog, Ahrefs, and similar platforms
- Excellent client-facing communication skills, with the ability to influence senior stakeholders
- Strong organizational skills and comfort managing multiple priorities in a fast-paced environment
- **Nice to Have**
- Ecommerce SEO experience (large catalogs, faceted navigation, feed-driven pages, etc.)
- Experience optimizing for AI Overviews and LLM-driven discovery
- Familiarity with CMS platforms such as WordPress, Shopify, or headless CMS setups
- Comfort experimenting with AI tools and automation to improve workflows and insight
Benefits
- Please submit your resume along with a short written response answering the following:****
- **Describe a technical SEO issue you independently identified and resolved.****Include what signaled the problem, how you approached the diagnosis, the actions you took without being directed, and the impact of your work.
- **We’re looking for someone who can spot issues, form opinions, and move work forward with minimal handholding—especially when it comes to technical SEO.
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