Digital Sales & Marketing Lead ensuring qualified leads and new business opportunities for a Portuguese multinational. Driving go-to-market strategy and optimizing conversion funnels.
Responsibilities
Mentor and develop the Marketing & Sales team, set clear KPIs, and monitor results
Plan and execute inbound/outbound campaigns, SEO/SEM, LinkedIn Ads, Google Ads, and email marketing
Optimize the lead journey, ensuring high-quality MQLs and SQLs
Create and coordinate strategic materials such as eBooks, white papers, webinars, and landing pages
Monitor metrics and performance, reporting actionable insights to maximize results
Collaborate with stakeholders to develop presentations, case studies, and commercial proposals
Act as the initial point of contact with potential clients, representing Crossjoin at sector meetings and events
Participate in fairs, conferences, and strategic encounters, expanding the company's network and generating new business opportunities
Requirements
Degree in Business, Marketing or similar
+10 years of experience in B2B Digital Marketing, preferably in IT or technology consulting
IT background is essential, with strong knowledge in DATA/AI
Proven experience in team leadership, KPI setting, and results tracking
Mastery of lead generation strategies, marketing automation, and conversion funnel optimization
Advanced experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, Analytics and AI applied to marketing
Fluency in Portuguese, English, and Spanish.
Benefits
Our company does not sponsor work visas or work permits
All applicants must have the legal right to work in the country where the position is based
Only candidates who meet the required qualifications and match the profile requested by our clients will be contacted.
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