Sales & Marketing Coordinator supporting the Atlantic provinces for a wine and spirits importer. Role encompasses administration, sales support, and event coordination in a hybrid work environment.
About the role
- Digital Sales & Marketing Lead ensuring qualified leads and new business opportunities for a Portuguese multinational. Driving go-to-market strategy and optimizing conversion funnels.
Responsibilities
- Mentor and develop the Marketing & Sales team, set clear KPIs, and monitor results
- Plan and execute inbound/outbound campaigns, SEO/SEM, LinkedIn Ads, Google Ads, and email marketing
- Optimize the lead journey, ensuring high-quality MQLs and SQLs
- Create and coordinate strategic materials such as eBooks, white papers, webinars, and landing pages
- Monitor metrics and performance, reporting actionable insights to maximize results
- Collaborate with stakeholders to develop presentations, case studies, and commercial proposals
- Act as the initial point of contact with potential clients, representing Crossjoin at sector meetings and events
- Participate in fairs, conferences, and strategic encounters, expanding the company's network and generating new business opportunities
Requirements
- Degree in Business, Marketing or similar
- +10 years of experience in B2B Digital Marketing, preferably in IT or technology consulting
- IT background is essential, with strong knowledge in DATA/AI
- Proven experience in team leadership, KPI setting, and results tracking
- Mastery of lead generation strategies, marketing automation, and conversion funnel optimization
- Advanced experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, Analytics and AI applied to marketing
- Fluency in Portuguese, English, and Spanish.
Benefits
- Our company does not sponsor work visas or work permits
- All applicants must have the legal right to work in the country where the position is based
- Only candidates who meet the required qualifications and match the profile requested by our clients will be contacted.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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