Hybrid Managing Director – E-Commerce Brand

at Luna Socks

• Job title: Managing Director – E-Commerce Brand
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Shanghai, China

About the role

• Managing Director at Luna Socks, a DTC e-commerce brand. Taking full ownership of business operations and outcomes.

Responsibilities

• Full ownership of the business day-to-day (you run the company, hands-on)
• Own the P&L and unit economics: pricing, gross margin, CAC, contribution margin, cashflow
• Build and maintain weekly KPI reporting (AOV, COGS, shipping, fees, returns, CAC, ROAS)
• Run end-to-end operations via partners: order flow, supplier coordination, shipping performance, returns handling, customer support
• Manage external partners (suppliers, 3PL, freelancers) with clear KPIs, routines, and accountability
• Drive growth on Western platforms (Meta, Google): either execute yourself or manage agencies extremely hands-on
• Improve conversion and retention: landing pages, offers, upsells, email flows
• Solve issues fast (ad account problems, delivery delays, quality issues, chargebacks, cost spikes)

Requirements

• Proven experience operating an e-commerce business (DTC preferred) with strong grasp of P&L and unit economics
• Hands-on executor mindset: you like doing the work, building systems, and owning results
• Strong working knowledge of Western performance marketing (Meta + Google) and funnel KPIs
• Highly organized, structured, and reliable (you can run many moving parts alone)
• Strong analytical skills (Sheets/Excel, dashboards, decision-making from numbers)
• Very good English (written + spoken); Chinese is a plus
• Comfortable working as the only employee and coordinating everything through partners
• High accountability, speed, and problem-solving ability

Benefits

• Run a real business with full ownership of outcomes (full P&L responsibility)
• Be your own boss: high autonomy and freedom in how you work (with full accountability for results)
• Flexible setup with remote work possible, as long as performance and execution stay strong
• High upside compensation through a profit-based bonus
• Equity / share incentives for strong long-term performance
• Fast decisions, direct impact, and a lean environment without bureaucracy