Performance Marketing Manager at Upway focuses on customer acquisition via performance marketing strategies. Leading execution and optimization of marketing campaigns for electric mobility.
About the role
- Senior Paid Media Specialist at LimeLight Marketing driving digital advertising strategies across platforms. Leading client discussions and mentoring team members in performance marketing.
Responsibilities
- Owns the paid media strategy and drives performance across platforms
- Leads client-facing paid media discussions and strategic reviews
- Collaborates with designers, writers, SEO specialists, and account managers
- Communicates campaign performance, trends, and recommendations clearly
- Develops advanced, multi-channel paid media strategies
- Manages daily optimization across platforms including Meta, Google, LinkedIn, and TikTok
- Builds and presents advanced campaign reporting with strategic insights
- Mentors junior and mid-level media specialists
- Evaluates and recommends new tools, platforms, and workflows
- Serves as lead strategist on high-profile or high-complexity accounts
Requirements
- 5–7+ years of paid media experience in an agency or fast-paced in-house environment
- Mastery of Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms
- Deep understanding of ad strategy, conversion tracking, and audience segmentation
- Experience in ecommerce, lead generation, and cross-channel marketing
- Ability to mentor, guide, and inspire others
- Exceptional data fluency and storytelling using reporting tools
- Bachelor’s degree in Marketing, Advertising, or related field (Google/META certifications a plus)
Benefits
- Fully remote, hybrid, or in-office work environment
- Flexible (self-managed) vacation
- Flexible schedule with the option for ½ day Fridays
- 10 company-paid holidays
- Extended paid holiday break (Christmas Eve–New Year’s Day)
- Medical, dental, and life insurance
- Simple IRA with 3% company match and financial wellness sessions
- Paid maternity and paternity leave
- Remote work stipend
- Wellness bonus and group wellness activities
- Strengths-based, performance-oriented culture
- Weekly group learning and growth opportunities
- Incredible team retreat + epic holiday party
- Beautiful new office space
- Employee and client referral bonuses
- Supportive leadership that empowers and engages you
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