YouTube Shorts Channel Manager overseeing short-form video performance for LADbible, UNILAD, and SPORTbible channels. Collaborating across editorial, production, and social teams to optimize content and monetization strategies.
Responsibilities
Own the day-to-day management of YouTube Shorts publishing across LADbible, UNILAD and SPORTbible, including scheduling, optimisation, metadata, and feed strategy.
Work closely with editorial, production and social teams to shape and activate a clear YouTube Shorts strategy.
Treat monetisation as a core KPI, alongside views and growth.
Analyse Shorts performance at scale - including view velocity, retention, engagement, monetisation signals and audience behaviour to continually refine publishing strategy.
Optimise Shorts for maximum discoverability within the Shorts feed, leveraging trends, sound usage, timing and format testing to drive channel growth and audience expansion across all three brands.
Ensure Shorts content is on-brand, IP-safe and consistently presented across LADbible, UNILAD and SPORTbible.
Stay ahead of YouTube Shorts updates, monetisation changes, algorithm shifts and competitive insights.
Requirements
2–3+ years’ experience managing and scaling high-performing YouTube channels, with a strong focus on YouTube Shorts or short-form video.
A deep, current understanding of YouTube Shorts, including performance levers, monetisation mechanics and algorithmic discovery.
Proven experience using data to inform content decisions, with the ability to translate analytics into actionable strategy.
Strong commercial mindset, with experience optimising content for platform revenue as well as reach.
Excellent organisational skills and the ability to manage multiple brands, feeds and priorities in a fast-paced environment.
Exceptional attention to detail, particularly around hooks, captions, timing and packaging.
An entrepreneurial, test-and-learn mentality, with a desire to build, iterate and improve systems and processes.
Benefits
LADbible Group is an equal opportunities employer.
Committed to building a diverse and inclusive workforce.
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