Creative Manager leading innovative creative strategies for Walmart's merchandising. Overseeing projects and fostering partnerships to enhance customer experience and brand integrity.
About the role
- YouTube Shorts Channel Manager overseeing short-form video performance for LADbible, UNILAD, and SPORTbible channels. Collaborating across editorial, production, and social teams to optimize content and monetization strategies.
Responsibilities
- Own the day-to-day management of YouTube Shorts publishing across LADbible, UNILAD and SPORTbible, including scheduling, optimisation, metadata, and feed strategy.
- Work closely with editorial, production and social teams to shape and activate a clear YouTube Shorts strategy.
- Treat monetisation as a core KPI, alongside views and growth.
- Analyse Shorts performance at scale - including view velocity, retention, engagement, monetisation signals and audience behaviour to continually refine publishing strategy.
- Optimise Shorts for maximum discoverability within the Shorts feed, leveraging trends, sound usage, timing and format testing to drive channel growth and audience expansion across all three brands.
- Ensure Shorts content is on-brand, IP-safe and consistently presented across LADbible, UNILAD and SPORTbible.
- Stay ahead of YouTube Shorts updates, monetisation changes, algorithm shifts and competitive insights.
Requirements
- 2–3+ years’ experience managing and scaling high-performing YouTube channels, with a strong focus on YouTube Shorts or short-form video.
- A deep, current understanding of YouTube Shorts, including performance levers, monetisation mechanics and algorithmic discovery.
- Proven experience using data to inform content decisions, with the ability to translate analytics into actionable strategy.
- Strong commercial mindset, with experience optimising content for platform revenue as well as reach.
- Excellent organisational skills and the ability to manage multiple brands, feeds and priorities in a fast-paced environment.
- Exceptional attention to detail, particularly around hooks, captions, timing and packaging.
- An entrepreneurial, test-and-learn mentality, with a desire to build, iterate and improve systems and processes.
Benefits
- LADbible Group is an equal opportunities employer.
- Committed to building a diverse and inclusive workforce.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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