Senior Data Analyst driving analytics and data - driven decision - making for Hamilton Beach Brands. Leveraging SQL, Python, and Power BI to influence business strategy.
About the role
- Marketing Operations leader at Kraken building a smart, sustainable energy system through data-driven marketing. Responsibilities include creating analytics frameworks and collaborating across teams.
Responsibilities
- Build the core infrastructure for data-driven marketing creating scalable systems, integrations, and automated workflows that provide clean, reliable insights.
- Create a unified, organisation-wide view of our audiences, leveraging firmographic, behavioural and product data to power segmentation and cross-channel campaigns.
- Develop and own dashboards and reporting frameworks, providing real-time visibility into pipeline health and contribution, campaign performance, conversion trends, and data hygiene.
- Partner closely with marketing, sales, product and customer success teams to define data needs, improve processes, and ensure insights drive strategic and tactical decisions.
- Help Kraken understand and interpret our own data, uncovering insights that shape how we communicate with the market and tell compelling, data-backed stories to our audiences.
- Oversee our marketing and GTM tech stack, including HubSpot, analytics tools, audience platforms, and integrations.
- Guide campaign performance measurement, ensuring we can accurately assess effectiveness, ROI, and opportunities for optimisation.
- Drive operational consistency, documenting workflows, establishing best practices, and ensuring data governance across teams.
- Troubleshoot and continuously improve our systems, experimenting with new tools, features, and automation to keep our operations future-ready.
Requirements
- 5+ years in marketing operations, revenue operations, GTM systems, or comparable roles in B2B SaaS or enterprise software.
- Technical fluency across CRM and marketing automation ecosystems (preferrably HubSpot) and comfort designing integrations, lead flows, routing logic and data pipelines.
- Strong analytical and problem-solving skills, with the ability to turn complex business questions into actionable dashboards and systems.
- Experience building scalable, maintainable workflows and lifecycle programmes from scratch.
- Clear, confident communicator able to work with both technical teams and executives, translating data into insights and decisions.
- Detail-oriented and process-driven, with strong documentation habits and data accuracy discipline.
Benefits
- Health insurance
- Remote work options
Job title
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Not specified
Degree requirement
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