Hybrid Senior Manager, KMN Analytics

Posted 3 weeks ago

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About the role

  • Develop and lead the analytics, reporting, and insights for Kohl’s retail media network. Transform complex data into actionable insights that strengthen advertiser relationships and optimize customer experience.

Responsibilities

  • Develop and own the analytics framework for measuring retail media network performance across channels (onsite media, offsite digital media, traditional media)
  • Design and productionize custom vendor performance reports
  • Own and develop the product, including evaluating media performance, providing strategic recommendations, building and maintaining dashboards and integrating vendor and category insights beyond media performance
  • Lead the design and delivery of campaign performance dashboards, reports, and post-campaign analyses for brand partners
  • Define data requirements, partnering with engineering and analytics to structure scalable reporting pipelines, and developing frameworks to measure media performance
  • Establish KPIs and benchmarks for media effectiveness, ROI and customer engagement
  • Partner with Sales and Marketing to translate analytics into compelling narratives that support advertiser renewals and upsell opportunities
  • Collaborate with Data Engineering and IT to ensure data accuracy, accessibility and scalability of reporting systems
  • Implement advanced measurement methodologies (incrementality testing, attribution models, media mix modeling) to prove business impact
  • Provide insights and recommendations to optimize targeting, creative and channel mix
  • Influence media network strategy by connecting insights to broader company objectives and customer experience initiatives
  • Analyze customer buying and digital behaviors to inform brand partner business strategies and marketing plans

Requirements

  • 7+ years of experience in marketing analytics, media measurement or data insights
  • 3+ years in retail media, digital advertising or e-commerce
  • Proven ability to design and implement measurement frameworks for media effectiveness and ROI

Benefits

  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

Job title

Senior Manager, KMN Analytics

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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