Develop and lead the analytics, reporting, and insights for Kohl’s retail media network. Transform complex data into actionable insights that strengthen advertiser relationships and optimize customer experience.
Responsibilities
Develop and own the analytics framework for measuring retail media network performance across channels (onsite media, offsite digital media, traditional media)
Design and productionize custom vendor performance reports
Own and develop the product, including evaluating media performance, providing strategic recommendations, building and maintaining dashboards and integrating vendor and category insights beyond media performance
Lead the design and delivery of campaign performance dashboards, reports, and post-campaign analyses for brand partners
Define data requirements, partnering with engineering and analytics to structure scalable reporting pipelines, and developing frameworks to measure media performance
Establish KPIs and benchmarks for media effectiveness, ROI and customer engagement
Partner with Sales and Marketing to translate analytics into compelling narratives that support advertiser renewals and upsell opportunities
Collaborate with Data Engineering and IT to ensure data accuracy, accessibility and scalability of reporting systems
Implement advanced measurement methodologies (incrementality testing, attribution models, media mix modeling) to prove business impact
Provide insights and recommendations to optimize targeting, creative and channel mix
Influence media network strategy by connecting insights to broader company objectives and customer experience initiatives
Analyze customer buying and digital behaviors to inform brand partner business strategies and marketing plans
Requirements
7+ years of experience in marketing analytics, media measurement or data insights
3+ years in retail media, digital advertising or e-commerce
Proven ability to design and implement measurement frameworks for media effectiveness and ROI
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