Marketing Advisor responsible for driving UKI marketing activities and events that support business growth. Collaborating on marketing strategies and executing plans aligned with regional goals.
KG
Hybrid Head of Press and Communications, m/f/d
Posted 4 months ago
About the role
- Leading press and communication for the House of World Cultures (HKW) in Berlin. Overseeing PR, digital communication, and marketing strategies.
Responsibilities
- You will take overall strategic responsibility for HKW’s internal and external communications, including press, PR, digital communications and marketing
- You will develop and implement the overarching national and international communications and media strategy in close coordination with the Artistic Direction
- You will lead the coordination and further development of the communications team (press, assistant, database, digital communications and marketing)
- You will design and manage project-related press strategies in close collaboration with curators, partner institutions and the Artistic Direction
- You will be responsible for the editorial preparation of press releases, statements, strategic messaging and communication guidelines, as well as quality control of all communication materials
- You will oversee the establishment, maintenance and development of media networks, including strategic media partnerships and growth of digital reach
- You will plan, manage and execute press-relevant events, shoots and photoshoots, ensuring the necessary organizational and technical arrangements
- You will conduct analysis, monitoring and continuous improvement of communication measures, including KPI evaluation, evaluation reports and media coverage analysis
Requirements
- University degree in Communication Studies, Media Studies, Journalism/Press, Cultural Studies, Arts and Cultural Mediation or Public Relations
- Several years of professional experience in press work, PR and strategic communications, ideally in the cultural sector or comparable institutions
- Experience in developing and implementing complex communications strategies and project-based media concepts
- Proven leadership experience and competency in managing interdisciplinary communications teams
- Strong editorial skills, confident in producing press releases, statements, strategy texts and communication materials
- Experience in building and maintaining robust media networks as well as implementing media partnerships
- Routine experience coordinating press-related events, shoots and photo productions, including stakeholder/interface management
- Knowledge of digital communications, cross-media strategies and fundamentals of KPI analysis
- Familiarity with packaging/publication communications, text/image editing and coordination with design/production
- Experience in cultural operations or programming institutions with an arts and cultural policy profile
- Experience in crisis communication and drafting strategic messaging guidelines
- Language skills: German C2 and English C1
Benefits
- Salary paid according to the public service collective agreement (TVöD, pay grade 13)
- Additional pension scheme (VBL)
- Flexible working hours and the possibility of remote work by arrangement
- 30 days of annual leave per year based on a 5-day working week
- Additional days off on Christmas Eve and New Year’s Eve
- Discounted tickets for programme events
- Subsidised job ticket / discounts for public transport commuting
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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