Participate in GE HealthCare's Finance Management Program for future finance leaders. Gain hands - on experience across corporate finance areas with formal training and mentorship.
JI
Onsite Senior Marketing Manager, Financial Services
Posted 23 hours ago
About the role
- Marketing Manager developing B2B marketing strategies for financial services industry at JLL. Collaborating across teams to drive brand awareness and demand generation initiatives.
Responsibilities
- Create and execute the go-to-market marketing strategy and plan for the industry in alignment with our Work Dynamics financial services business’ priorities and goals
- Drive the strategy and development of strategic integrated marketing programs to continue to build our brand in the industry and results in marketing generated revenue
- Develop and execute messaging, positioning and go-to-market strategies for our portfolio of solutions – ensuring all externally facing messaging is aligned to our key messages and reflect JLL’s unique ability to address the needs of our customers
- Manage the spend, invoice tracking and payment of vendors in line with the marketing budget for the industry
- Monitor market and industry trends that could affect client needs and act as an industry subject matter expert
- Partner with our Centers of Excellence to execute the marketing plans and strategies – including coordination of logistics and timing for tactics like webinars, podcasts, videos, media interviews, social media, events, speaking engagements, etc.
- Lead and manage the creation of relevant industry content to support go-to-market activities (Client stories, videos, blogs, white papers, webinars, sponsored content, etc)
- Work with the business, product, marketing, and sales leaders to shape campaign themes across a yearlong+ timeframe
- Enhance and measure the effectiveness of our industry .com presence
- Act as a point of escalation during the campaign planning, development, execution, and optimization process
- Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge
- Collaborate with partners in sales enablement and marketing operations on a well-defined plan for activating content for lower funnel sales initiatives
- Develop and distribute internal marketing materials and presentations to promote a common understanding of the industry strategy and vision to key business line stakeholders and groups
Requirements
- Bachelor’s degree in marketing, communications, business or related field
- 8+ years of b-to-b marketing experience
- Proven experience working with multiple marketing and sales functions to deliver superior results
- Experience in industry GTM strategy with a financial services or real estate firm is a plus
- Proficient in CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
- Customer and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
- Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
- Experience creating and implementing proven successful demand creation and lead nurturing programs
- Team player with cross-functional project leadership skills, collaboration
- Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
Benefits
- 401(k) plan with matching company contributions
- Comprehensive Medical, Dental & Vision Care
- Paid parental leave at 100% of salary
- Paid Time Off and Company Holidays
- Early access to earned wages through Daily Pay
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