Hybrid Gen AI Art Director

Posted 2 days ago

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About the role

  • Generative AI Art Director creating and optimizing creative assets for performance campaigns at Jellyfish. Leading the use of Pencil platform for AI-driven creativity.

Responsibilities

  • Drive creative concepting for Gen AI campaigns and in-flight optimisation using Pencil Pro.
  • Develop and deliver concepts for various video formats, including pre-roll and vertical video. These concepts should be generated with Pencil agents as part of a connected campaign design.
  • Engage in practical art design and continuous asset optimization based on campaign performance.
  • Utilize generative AI—specifically the Pencil Pro platform—to create and optimize assets based on real-time campaign performance.
  • Generate assets for Google campaigns, including YouTube videos, display, and copy.
  • Work in close collaboration with Jack Smyth to take briefs, generate concepts, and create storyboards for client approval.
  • Ensure that projects are delivered to the utmost level of professionalism.
  • Effectively communicate creative ideas and strategies to senior teams.
  • Consistently produce amazing, original work.

Requirements

  • Strong portfolio of Digital Design and Art Direction work
  • Mandatory: Experience and examples of finished generative AI work, such as assets or campaigns that have gone live.
  • Mandatory: Must possess curiosity and the ability to continually learn as new models and ways of using Pencil become available.
  • Preferred: A background in performance marketing, as the majority of assets are for this purpose.
  • Knowledge of Adobe Creative Suite (Photoshop, Illustrator & InDesign)
  • Ability to think creatively and present your concepts to clients and team members
  • Experience of working with Developers and UX designers
  • Possess brilliant layout, typography skills and, of course, sharp attention to detail
  • Be happy to demonstrate outstanding conceptual and creative thinking in your design work
  • Have the ability to perform effectively to tight deadlines, work well both independently and as part of a team
  • Be passionate, positive and lively with lots of ideas
  • Keen to work hard to produce great creative results
  • Communicate ideas clearly and confidently to peers and team leaders alike
  • Open, honest, direct and comfortable in giving and receiving constructive feedback
  • Able to perform well under pressure and prepared to put the hours in when the project demands it
  • Finally, it’ll be a huge plus if you have HTML, CSS and JS skills.

Benefits

  • You'll be eligible to join our discretionary annual bonus scheme.
  • Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours.
  • Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.

Job title

Gen AI Art Director

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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