Segment Marketing Manager optimizing the portfolio of products across diverse business segments. Collaborating with teams to maximize revenue and reduce customer churn.
About the role
- Lead Marketing Team at Pet Drugs Online, an ecommerce pet pharmacy. Overseeing channels like CRM, Loyalty, and SEO for impactful marketing strategies.
Responsibilities
- Lead, inspire and drive performance
- *Manage a team of six across CRM, SEO and Loyalty, setting clear KPIs and guiding their development.
- *Report performance to the Head of Marketing and Senior Leadership Team.
- Own strategically important channels
- *Shape and deliver the new PDOL Loyalty Scheme in partnership with our technology teams.
- *Lead behavioural customer segmentation to create targeted, high‑impact journeys.
- *Oversee CRM & SEO plans, ensuring activity is data‑driven and measurable.
- Deliver integrated campaigns
- *Manage the annual calendar of commercial and marketing campaigns.
- *Work closely with Commercial, Ecommerce, Content, Customer Operations and UX/UI to deliver cohesive, on‑brand campaigns.
- *Ensure all website content and UX aligns with campaign and brand standards.
- Champion marketing excellence across the business
- *Act as the go‑to marketing expert for sector trends, performance insights and campaign innovation.
- *Lead marketing input into Commercial trading meetings.
- *Monitor competitor activity and identify new opportunities for differentiation.
Requirements
- Significant experience in an integrated consumer‑facing marketing role (ecommerce experience essential).
- Strong capability in CRM, SEO, brand and social channels.
- Confident using GA4 and data insights to drive decisions.
- Excellent communicator with strong presentation skills.
- Organised, structured and able to juggle multiple priorities.
- Sharp commercial awareness and a love of problem‑solving.
- A collaborative team player who thrives in a fast‑paced environment.
Benefits
- A chance to influence major strategic programmes (loyalty, segmentation, brand evolution).
- The autonomy to shape how we engage customers across markets.
- A supportive, ambitious and pet‑obsessed team culture.
- Hybrid working with plenty of collaboration time in our Bristol office.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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