Directeur d'expérience en certification at Demers Beaulne overseeing audit strategies and managing team performance in a hybrid setting with professional development opportunities.
About the role
- Senior Brand Intelligence Director optimizing Intapp’s brand position through data-driven storytelling and insights. Lead brand research and market intelligence strategies across multiple teams and data sources.
Responsibilities
- Lead the development of a unified brand intelligence and audience insights framework that integrates client insights, market data, and digital analytics.
- Conduct buyer perception studies with key personas (Partners, CIOs, CMOs, etc.).
- Monitor and assess brand health, awareness, perception, and key success indicators across industries and geographies.
- Manage survey design and audience profiling.
- Partner with Creative and Campaigns teams for campaign recall, creative testing, overall message testing and validation.
- Translate brand performance data into strategic recommendations for brand positioning, thought leadership, content strategy, product marketing, go-to-market initiatives, and creative development.
- Oversee market analysis to identify emerging trends, competitors, categories, technologies, and client sentiment impacting brand performance.
- Build and manage an intelligence infrastructure that consolidates data from in-house tracking, digital analytics, research firms, and social listening platforms.
- Define and manage key brand metrics and dashboards that quantify brand equity, performance, and impact.
- Develop frameworks for linking brand metrics to pipeline, NRR, and client preference data.
- Create an always-on funnel research and perception tracking system; socialize insights to optimize marketing performance.
- Build, lead and mentor a cross-functional team of analysts and strategists.
- Represent brand intelligence leadership in executive forums and discussions as needed.
Requirements
- 1-2+ years in research, audience insights, or brand intelligence roles within technology or enterprise B2B organizations.
- Expertise in brand tracking, competitive research tools, and AI-driven analytics.
- Proficiency in survey design.
- Adept at storytelling with data – gleaning insights from the research and crafting a narrative from it.
- Proven experience building and operationalizing brand intelligence and/or audience insights systems and KPIs.
- Influential in socialization of story and data.
- Exceptional strategic thinking, communication, and executive-level presentation skills.
- Strong leadership presence with experience managing senior stakeholders and cross-functional teams.
- Bachelor’s degree in Marketing, Business, Data Science, or related field required; MBA or advanced degree preferred.
Benefits
- Professional development opportunities supported by a community of experienced professionals.
- Reimbursement for training and continuing education to help you stay ahead in your career.
- Thrive in our modern, open offices designed to inspire creativity and collaboration.
- Complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.
- Comprehensive wellness and flexible time off programs designed to care for you and your family.
- Family-formation benefits and support during your family-building journey.
- Paid volunteer time off and a donation matching program for the causes you care about.
Job title
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Degree requirement
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