Marketing Specialist driving PR and communications strategies to enhance PEAK's visibility. Collaborating with media, stakeholders, and internal partners for effective content and brand management.
Responsibilities
Implement a targeted PR strategy for Quebec and Canada
Build and maintain strong relationships with media and opinion leaders
Generate proactive media coverage and position company leadership as experts
Write press releases, press kits, speeches and PR materials
Coordinate media inquiries and prepare spokespeople
Measure and analyze media coverage and results
Design content strategies aligned with the PEAK brand
Orchestrate an omnichannel approach (articles, newsletters, digital platforms, internal tools)
Plan and manage a structured editorial calendar
Ensure the quality, clarity and consistency of all communications
Collaborate with HR teams on internal communications
Apply best practices for digital writing (SEO, accessibility, formats)
Ensure brand consistency across all touchpoints
Support PEAK’s positioning and differentiation
Contribute to go-to-market activities for field solutions and tools
Participate in event strategy and communications
Manage in-person and virtual events
Evaluate event performance and recommend improvements
Develop and manage sponsorship programs
Requirements
Minimum 5 years of experience in PR or strategic communications
Excellent written skills in French and English
Proficiency with digital monitoring tools (Cision, Meltwater; HubSpot is an asset)
Established network in francophone and anglophone media
Bachelor’s degree in communications, marketing or a related field
Strong attention to detail, autonomy and ability to prioritize
Experience in the financial or economic sector (an asset)
Benefits
3 weeks of vacation + 5 sick days + 1 wellness day
Annual performance bonus
Comprehensive group insurance (50% employer-paid)
RRSP with employer contribution after probation
Subsidized OPUS transit card (≈ 2 months free per year)
Modern, bright offices with panoramic views
Free access to the building gym
Annual reimbursement for leisure activities
Regular events and community engagement
Professional development and ongoing training
Job title
Public Relations, Marketing and Communications Specialist
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