SEO Specialist responsible for developing and implementing SEO strategies to enhance online presence for SaaS businesses in Bulgaria. Collaborating with marketing and development teams for optimal results.
Responsibilities
Develop, implement, and refine comprehensive SEO strategies tailored to the specific product and the industry they operate
Identify and prioritize target keywords to improve search engine rankings and drive relevant traffic
Conduct thorough keyword research and analysis
Optimize website content, including meta tags, headers, images, and URLs, to align with SEO best practices
Ensure on-page elements are strategically placed to improve organic search visibility
Collaborate with content creators to develop SEO-friendly content that meets user intent and drives engagement
Perform technical SEO audits and recommend improvements to enhance website crawlability and indexing
Develop and execute link-building strategies to increase domain authority and organic rankings
Monitor and analyze SEO performance using tools like GA4, Google Search Console, Ahrefs, Screaming Frog and other SEO tools
Conduct competitive analysis to identify strengths, weaknesses, and opportunities
Work with marketing, product, and development teams to ensure SEO best practices are integrated across all digital channels
Requirements
Bachelor’s degree in marketing, Communications, or a related field
Proven experience as an SEO Specialist, preferably within the SaaS industry
Strong understanding of search engine algorithms and ranking factors
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs
Experience with content management systems (CMS) and familiarity with HTML, CSS, and JavaScript
Strong analytical skills with the ability to interpret data and generate actionable insights
Excellent communication and collaboration skills
Up to date with the latest trends and best practices in SEO and digital marketing
Ability to work independently and manage multiple projects simultaneously
Benefits
Competitive salary and benefits package
Opportunity to work with a talented and dynamic team
Flexible working/remote work options
Career growth opportunities in a rapidly expanding SaaS businesses
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