SEO - Manager in a family - owned B2B marketing agency, developing and implementing SEO and GEO strategies for clients. Collaborating on market analysis and technical SEO implementation in Buchholz, Germany.
About the role
- SEO Specialist responsible for developing and implementing SEO strategies to enhance online presence for SaaS businesses in Bulgaria. Collaborating with marketing and development teams for optimal results.
Responsibilities
- Develop, implement, and refine comprehensive SEO strategies tailored to the specific product and the industry they operate
- Identify and prioritize target keywords to improve search engine rankings and drive relevant traffic
- Conduct thorough keyword research and analysis
- Optimize website content, including meta tags, headers, images, and URLs, to align with SEO best practices
- Ensure on-page elements are strategically placed to improve organic search visibility
- Collaborate with content creators to develop SEO-friendly content that meets user intent and drives engagement
- Perform technical SEO audits and recommend improvements to enhance website crawlability and indexing
- Develop and execute link-building strategies to increase domain authority and organic rankings
- Monitor and analyze SEO performance using tools like GA4, Google Search Console, Ahrefs, Screaming Frog and other SEO tools
- Conduct competitive analysis to identify strengths, weaknesses, and opportunities
- Work with marketing, product, and development teams to ensure SEO best practices are integrated across all digital channels
Requirements
- Bachelor’s degree in marketing, Communications, or a related field
- Proven experience as an SEO Specialist, preferably within the SaaS industry
- Strong understanding of search engine algorithms and ranking factors
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs
- Experience with content management systems (CMS) and familiarity with HTML, CSS, and JavaScript
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Excellent communication and collaboration skills
- Up to date with the latest trends and best practices in SEO and digital marketing
- Ability to work independently and manage multiple projects simultaneously
Benefits
- Competitive salary and benefits package
- Opportunity to work with a talented and dynamic team
- Flexible working/remote work options
- Career growth opportunities in a rapidly expanding SaaS businesses
- A culture of innovation and continuous learning
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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