Hybrid Senior PR & Communications Manager

Posted last month

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About the role

  • Senior PR & Communications Manager driving brand visibility and media coverage for Homebase's mission supporting small businesses. Leading PR strategies and communications initiatives across various platforms and audiences.

Responsibilities

  • Drive PR and communications strategies that build awareness and credibility for Homebase across key audiences.
  • Secure consistent national and regional media coverage that elevates Homebase’s profile in both local markets, the SMB SaaS category, and the broader tech industry.
  • Lead communications planning and execution for company events, including virtual, in-person, and industry activations.
  • Identify and implement AI-powered tools to streamline workflows, such as project tracking, earned media listening and monitoring, and reporting. Continually suggest & test new and emerging AI tools to enable PR/comms.
  • Develop and implement long-term strategies to amplify company content and proactively surface storytelling opportunities across earned, owned, and social channels.
  • Own tactical execution of PR initiatives — from events to thought leadership — and continuously experiment with new approaches that strengthen visibility and engagement.
  • Lead end-to-end PR for product and key campaign launches (Top Local Workplaces), including narrative development, messaging, materials, and media outreach.
  • Position executives and internal experts as thought leaders through bylines, speaking opportunities, and strategic media placements.
  • Oversee the creation and quality of press materials, ensuring all communications align with Homebase’s voice and messaging standards.
  • Innovate new storytelling formats and channels to expand reach and engagement with target audiences.
  • Management of outside agencies, as necessary.

Requirements

  • 8+ years of experience in PR or Communications, with a mix of agency and in-house work (in-house experience preferred)
  • Demonstrated success driving brand visibility and reputation through earned media, award programs, and thought leadership
  • Established media relationships across business, technology, and local press, with familiarity in emerging media channels
  • Strong cross-functional collaborator who can navigate complex organizations and partner effectively with content, brand, social and product teams
  • Experience developing executive communications, internal messaging, and reputation management programs
  • Data-driven communicator skilled at defining and tracking metrics for brand perception, narrative impact, and executive visibility
  • Exceptional writer and editor capable of crafting compelling narratives across press, internal, and owned channels
  • Deep passion for supporting small businesses and helping our customers succeed—treating their stories and challenges as the heart of our brand

Benefits

  • Stock options + 401(k) with 4% match
  • Medical, dental, and vision coverage + FSA options
  • Unlimited PTO (salaried) + company holidays
  • Up to 12 weeks of paid parental leave (after 6 months of service)
  • Life insurance + short/long-term disability coverage
  • Work From Anywhere Month + meeting-free weeks yearly
  • Meals provided, commuter benefits, team offsites, and Customer Days
  • Tuesdays and Wednesdays are our required in-office days

Job title

Senior PR & Communications Manager

Job type

Experience level

Senior

Salary

$115,000 - $134,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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