Hybrid Senior PR & Communications Manager

at Homebase (YC W21)

• Job title: Senior PR & Communications Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $115,000 - $134,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Senior PR & Communications Manager driving brand visibility and media coverage for Homebase's mission supporting small businesses. Leading PR strategies and communications initiatives across various platforms and audiences.

Responsibilities

• Drive PR and communications strategies that build awareness and credibility for Homebase across key audiences.
• Secure consistent national and regional media coverage that elevates Homebase’s profile in both local markets, the SMB SaaS category, and the broader tech industry.
• Lead communications planning and execution for company events, including virtual, in-person, and industry activations.
• Identify and implement AI-powered tools to streamline workflows, such as project tracking, earned media listening and monitoring, and reporting. Continually suggest & test new and emerging AI tools to enable PR/comms.
• Develop and implement long-term strategies to amplify company content and proactively surface storytelling opportunities across earned, owned, and social channels.
• Own tactical execution of PR initiatives — from events to thought leadership — and continuously experiment with new approaches that strengthen visibility and engagement.
• Lead end-to-end PR for product and key campaign launches (Top Local Workplaces), including narrative development, messaging, materials, and media outreach.
• Position executives and internal experts as thought leaders through bylines, speaking opportunities, and strategic media placements.
• Oversee the creation and quality of press materials, ensuring all communications align with Homebase’s voice and messaging standards.
• Innovate new storytelling formats and channels to expand reach and engagement with target audiences.
• Management of outside agencies, as necessary.

Requirements

• 8+ years of experience in PR or Communications, with a mix of agency and in-house work (in-house experience preferred)
• Demonstrated success driving brand visibility and reputation through earned media, award programs, and thought leadership
• Established media relationships across business, technology, and local press, with familiarity in emerging media channels
• Strong cross-functional collaborator who can navigate complex organizations and partner effectively with content, brand, social and product teams
• Experience developing executive communications, internal messaging, and reputation management programs
• Data-driven communicator skilled at defining and tracking metrics for brand perception, narrative impact, and executive visibility
• Exceptional writer and editor capable of crafting compelling narratives across press, internal, and owned channels
• Deep passion for supporting small businesses and helping our customers succeed—treating their stories and challenges as the heart of our brand

Benefits

• Stock options + 401(k) with 4% match
• Medical, dental, and vision coverage + FSA options
• Unlimited PTO (salaried) + company holidays
• Up to 12 weeks of paid parental leave (after 6 months of service)
• Life insurance + short/long-term disability coverage
• Work From Anywhere Month + meeting-free weeks yearly
• Meals provided, commuter benefits, team offsites, and Customer Days
• Tuesdays and Wednesdays are our required in-office days