Senior PR & Communications Manager driving brand visibility and media coverage for Homebase's mission supporting small businesses. Leading PR strategies and communications initiatives across various platforms and audiences.
Responsibilities
Drive PR and communications strategies that build awareness and credibility for Homebase across key audiences.
Secure consistent national and regional media coverage that elevates Homebase’s profile in both local markets, the SMB SaaS category, and the broader tech industry.
Lead communications planning and execution for company events, including virtual, in-person, and industry activations.
Identify and implement AI-powered tools to streamline workflows, such as project tracking, earned media listening and monitoring, and reporting. Continually suggest & test new and emerging AI tools to enable PR/comms.
Develop and implement long-term strategies to amplify company content and proactively surface storytelling opportunities across earned, owned, and social channels.
Own tactical execution of PR initiatives — from events to thought leadership — and continuously experiment with new approaches that strengthen visibility and engagement.
Lead end-to-end PR for product and key campaign launches (Top Local Workplaces), including narrative development, messaging, materials, and media outreach.
Position executives and internal experts as thought leaders through bylines, speaking opportunities, and strategic media placements.
Oversee the creation and quality of press materials, ensuring all communications align with Homebase’s voice and messaging standards.
Innovate new storytelling formats and channels to expand reach and engagement with target audiences.
Management of outside agencies, as necessary.
Requirements
8+ years of experience in PR or Communications, with a mix of agency and in-house work (in-house experience preferred)
Demonstrated success driving brand visibility and reputation through earned media, award programs, and thought leadership
Established media relationships across business, technology, and local press, with familiarity in emerging media channels
Strong cross-functional collaborator who can navigate complex organizations and partner effectively with content, brand, social and product teams
Experience developing executive communications, internal messaging, and reputation management programs
Data-driven communicator skilled at defining and tracking metrics for brand perception, narrative impact, and executive visibility
Exceptional writer and editor capable of crafting compelling narratives across press, internal, and owned channels
Deep passion for supporting small businesses and helping our customers succeed—treating their stories and challenges as the heart of our brand
Benefits
Stock options + 401(k) with 4% match
Medical, dental, and vision coverage + FSA options
Unlimited PTO (salaried) + company holidays
Up to 12 weeks of paid parental leave (after 6 months of service)
Life insurance + short/long-term disability coverage
Work From Anywhere Month + meeting-free weeks yearly
Meals provided, commuter benefits, team offsites, and Customer Days
Tuesdays and Wednesdays are our required in-office days
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