Hybrid Senior GTM Engineer, Marketing

at Hiiya

• Job title: Senior GTM Engineer, Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $133,500 - $194,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: JavaScript, Next.js, React
• Location requirements: Hybrid, Seattle, United States

About the role

• Senior Marketing Engineer at Hiya transforming the website into an AI-powered growth engine. Leading migration to a headless CMS architecture and managing global website expansion.

Responsibilities

• Own the end-to-end buyer journey across awareness, consideration, and conversion stages, translating positioning and campaign strategy into compelling, high-converting web experiences
• Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok), architecting a scalable React/Next.js-based frontend that maintains strong engineering standards while enabling marketing speed
• Build modular systems that enable rapid deployment of campaigns and landing pages, increasing experimentation velocity across enterprise and PLG segments
• Integrate AI agents and LLM APIs to power dynamic content generation, personalized experiences, SEO/GEO optimization workflows, and scalable localization—reimagining what's possible in digital marketing
• Own international website expansion across 20+ markets, designing and scaling multi-language, multi-region architecture with localization workflows, regional SEO optimization, and global compliance standards
• Architect and implement event tracking, data layers, and attribution frameworks, maintaining hands-on ownership of tools such as Google Analytics 4, Amplitude, and Google Tag Manager
• Ensure clean data flow between website, CRM, marketing automation, and PLG systems, aligning web experimentation with paid, organic, lifecycle, and product initiatives
• Develop hypotheses and testing roadmaps to improve performance of top pages, owning website KPIs and making tradeoffs between speed, quality, and scale
• Maintain best-in-class mobile and desktop experiences, Core Web Vitals, performance benchmarks, UX clarity, messaging effectiveness, and accessibility standards

Requirements

• 5–8+ years in growth engineering, frontend engineering, or product-focused web development, ideally in B2B SaaS or PLG environments
• Strong React/Next.js (or similar modern frontend framework) experience with demonstrated ability to build scalable, high-performance web applications
• Hands-on experience leading headless CMS implementations or migrations
• Proficiency with web analytics tools (Google Analytics 4, Amplitude, etc.) and implementing A/B testing and experimentation frameworks
• Strong understanding of technical SEO, GEO, AEO, and performance optimization
• Experience integrating APIs and third-party systems into web platforms
• Demonstrated ability to translate marketing strategy into technical execution and balance engineering rigor with marketing speed.

Benefits

• Employer-sponsored Insurance
• Medical, dental, and vision (PPO & HDHP); 50% dependent coverage
• Health, flexible spending, and dependent care accounts
• Life, AD&D, and accident coverage, with company-paid life and long-term disability
• 401(k) with 3% company match (via Fidelity)
• Flexible vacation policy and paid company holidays
• Paid parental leave
• Work-from-home equipment stipend
• $1,000 annually to invest in your learning and growth
• $1,000/year in charitable donation matching
• Team lunch 2x per week