Hybrid GTM Engineer

at Heidi Health

• Job title: GTM Engineer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Apollo
• Location requirements: Hybrid, Melbourne, Australia

About the role

• GTM Engineer optimizing go-to-market initiatives and workflows in a healthtech startup. Collaborating with sales and customer success teams to ensure impactful implementations.

Responsibilities

• Build and maintain CRM workflows, automations, and data structures in alignment with global RevOps standards.
• Implement and manage regional data enrichment programs to surface actionable insights for Pre-Sales, Sales, and Customer Success teams.
• Adapt and operationalise AI tooling (copilots, scoring, prioritisation models, automated summaries, qualification signals).
• Maintain and optimize lead routing, notifications, task automation, field structures, and lifecycle processes.
• Ensure CRM data structures and definitions remain consistent and scalable across global and regional teams.
• Support SDRs and AEs with list uploads, segmentation, data preparation, and prospecting workflows tailored to regional requirements.
• Build datasets and automations that help identify and prioritise high-value accounts and contacts.
• Ensure inbound, outbound, and PQL signals flow reliably to the right team members, incorporating regional specifics where needed.
• Adjust and refine workflows and automations based on team feedback and local market patterns.
• Serve as the in-region GTM systems expert who understands customer profiles, market behaviours, and revenue execution patterns.
• Partner closely with regional revenue leadership to ensure systems and data support their outbound and inbound motions.
• Collaborate with the global RevOps function to ensure regional consistency and data hygiene within the GTM engine.
• Identify regional GTM execution gaps and convert them into system or automation improvements that can scale globally.
• Monitor system performance, ensuring workflows, automations, enrichment feeds, and AI processes run reliably.
• Troubleshoot and resolve data quality or workflow issues that impact sales execution.
• Maintain documentation for regional workflows, enrichment logic, AI processes, and system configurations.
• Ensure complete and accurate datasets feed into global reporting and analytics.

Requirements

• Strong hands-on HubSpot experience across workflows, properties, objects, routing, scoring, and pipelines.
• Practical experience with enrichment and intent tools (Clay, Clearbit, Apollo, ZoomInfo, 6sense) and embedding enriched data into GTM workflows.
• Familiarity with AI, automation, and integration platforms (OpenAI API, Zapier, Workato, Segment, custom scripts).
• A solid grasp of GTM motions — outbound, inbound routing, PQLs, and lead lifecycle management.
• Comfort translating sales team needs into clear, scalable system solutions.
• Strong debugging and problem-solving skills, with a knack for finding root causes quickly.
• Experience in SaaS or fast-paced commercial environments.
• A builder’s mindset — you enjoy creating automations and AI-powered tools that remove friction for GTM teams.
• Ability to balance global system consistency with local market needs.
• A collaborative, detail-oriented approach, passionate about clean data and reliable processes.
• Curiosity, proactivity, and a willingness to experiment with new ways to power sales execution.

Benefits

• Flexible hybrid working environment, with 3 days in the office.
• A generous personal development budget of $500 per annum
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
• If you have an impact quickly, the opportunity to fast track your startup career!