Social Media Specialist executing brand storytelling across social media platforms for The Vitamin Shoppe. Collaborating with the Content Team to create engaging campaigns and track performance metrics.
About the role
- Marketing and Social Media Manager at Headlight Health guiding marketing efforts across internal, consumer, and partnership pillars. Focus on social media strategy and brand development.
Responsibilities
- Share valuable content, analysis, expert opinions, or tutorials related to mental health, providing actionable insights and practical advice that users can apply, and backing up claims with data, research, and credible sources
- Engage in a meaningful way by responding thoughtfully to comments and questions, initiating conversations and acknowledging or appreciating user feedback
- Showcase our expertise and collaborate with established mental health experts
- Analyze our engagement metrics to understand what resonates with our audience
- Test and iterate continuously on how to best reach and activate our audience
- Build and manage relationships with clinicians and employees involved in content
- Deliver high-quality content sourced from internal and external sources
- Dovetail our social media efforts with our general marketing strategy
Requirements
- Bachelor's degree in marketing, communications, PR or a related field.
- 2+ years work experience as a social media manager.
- Communication: Excellent written, verbal, and interpersonal skills are essential for creating content and interacting with audiences.
- Content Creation: The ability to create engaging text, image, and video content is critical.
- Strategic Thinking: Experience developing and executing social media strategies and campaigns.
- Analytics: Strong analytical skills to track, interpret, and report on key performance indicators (KPIs) using tools like Google Analytics.
- Platform Knowledge: Deep understanding of various social media platforms and their unique features and audiences.
- Proficiency with social media management tools.
- Basic familiarity with design software.
- Basic knowledge of SEO and web design.
- Strong organizational and time-management skills to handle multiple projects and deadlines.
- Other skills: Crisis management, problem-solving, and a willingness to learn new tools and trends.
- Portfolio showcasing successful campaigns is a plus.
Benefits
- W2 role with competitive compensation
- Medical, Dental and Vision on the first of the month after employment
- Paid Vacation, Sick, and Holiday time
- Employee Assistance Program (EAP) provides confidential counseling services, resources, and support to help you navigate personal or professional challenges.
- 401(k) plan with company contribution
- Opportunity to work in a cutting-edge healthcare technology environment
- Professional development opportunities and training
- Collaborative and supportive work culture
- Impactful role contributing to the enhancement of patient care and healthcare processes
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