Hybrid B2B Marketing Analytics Director

at Gympass

• Job title: B2B Marketing Analytics Director
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Tableau
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Director of B2B Marketing Insights Analysis driving data-driven initiatives for a corporate wellness platform. Leading analytics team and fostering strategic partnerships to maximize revenue growth in São Paulo, Brazil.

Responsibilities

• Lead and manage the B2B marketing analytics/technical team, fostering their development and ensuring alignment with company objectives.
• Lead the discovery of deep, localized insights from granular data to drive targeted initiatives and inform strategic decisions.
• Act as a strategic partner in cross-functional forums with the Sales team, ensuring strong alignment between marketing initiatives and sales objectives to accelerate the pipeline.
• Develop and deliver executive-level reports on demand generation and growth KPIs, providing actionable insights for senior leadership.
• Define and unify B2B marketing funnel concepts (e.g., Traffic, Lead, MQL, Opportunities, Cost per Lead) to measure performance and its impact on revenue growth.
• Oversee the development of dashboards and reports, applying data governance best practices to ensure data integrity.
• Evaluate and implement marketing analytics tools and technologies (e.g., Tableau, Google Analytics, Salesforce) to support the B2B marketing funnel.
• Leverage AI-driven insights and discussions for campaign optimization, multi-touch attribution modeling, or other B2B crucial initiatives to maximize marketing ROI.
• Lead the B2B data budget and planning cycle, partnering with global business leaders to define targets and with the Data Strategy team on forecasting methodology.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

Requirements

• Previous relevant years of progressive experience in marketing or overall analytics within a B2B SaaS environment, with experience in a leadership/management role.
• Bachelor's or Master's degree in Business, Analytics, Engineering, or a related quantitative field.
• Strong experience in data analysis and interpretation.
• Solid grasp of the B2B lead-to-revenue funnel, including key metrics, lead scoring, and attribution models.
• Proficiency in data visualization tools (Tableau, Looker), web analytics (Google Analytics, Amplitude), and the MarTech ecosystem (Salesforce, HubSpot).
• Proven ability to influence strategy through data storytelling.
• Strong leadership, proactivity, and the talent to translate complex data into compelling insights for diverse audiences.
• Fluent English is mandatory.
• Familiarity with AI use cases in B2B problems and AI/ML models.

Benefits

• WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.
• WELLNESS: Health, dental, and life insurance.
• FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.
• FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.
• PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.
• PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.
• CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.
• CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You'll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day.