Hybrid Principal Product Designer, CoreX AI

at Gusto

• Job title: Principal Product Designer, CoreX AI
• Job type: Full Time
• Experience level: Lead
• Salary: $204,000 - $238,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Denver, United States

About the role

• Principal Product Designer leading AI design across Gusto, focusing on intelligent and human experiences. You'll shape AI interactions and develop important features while collaborating with senior leaders.

Responsibilities

• Define and evolve the UX vision for our Gus conversational assistant and AI experiences across the Gusto platform.
• Lead and ship Tier 1 AI initiatives from early concept through launch and iteration.
• Design full AI-powered workflows – shaping how users provide input, how model outputs are validated and acted on, and how the experience handles risk, uncertainty, and failure.
• Partner closely with AI Product and Engineering leaders to translate complex technical constraints into intuitive, credible user experiences.
• Establish scalable AI interaction patterns and design principles that teams across Gusto can adopt.
• Write and iterate on prompts in collaboration with engineering, PM, and content design.
• Prototype AI experiences using modern AI-native tools.
• Mentor designers on the AI team and coach designers across Gusto who are shipping AI features.
• Advocate for high-quality, responsible AI experiences across Design and R&D.

Requirements

• Proven AI product impact: You’ve shipped LLM-driven product experiences to production and can demonstrate measurable impact on adoption, efficiency, or user trust.
• Systems-level thinking: You’ve designed complete AI workflows – not just chat interfaces – and can speak fluently about failure modes, guardrails, user control, and transparency.
• Strategic product influence: You’ve defined UX direction at a portfolio or company level and influenced roadmap, scope, and sequencing decisions in partnership with senior PM and Engineering leaders.
• Technical fluency: You’re comfortable collaborating with highly technical AI engineers. You understand concepts like retrieval, context management, latency, and model reliability, and can translate them into robust UX decisions.
• Builder mindset: You ship. You prototype. You iterate. You’re not interested in defining principles without turning them into real customer impact.
• Organizational leadership: You have enhanced team work quality. You achieved this by coaching team members, setting new standards, and building solid partnerships across different functions.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options
• Professional development opportunities
• Equity based compensation (ownership in Gusto)