Digital Communications Specialist responsible for Belk's internal digital communication technologies. Leading collaboration with HR, marketing, and IT teams to enhance associate engagement through digital channels.
About the role
- Manage External Communications and Mission at Bel. Shape narrative in nutrition, sustainability, and social impact.
Responsibilities
- Develops and implements plans to raise awareness, build reputation and drive impact.
- Monitors trends and public sentiment, adapting communication plans as needed.
- Connects corporate and brand PR activations collaborating with the Marketing teams.
- Coordinates cross-functional teams to ensure the delivery of successful initiatives.
- Provides support for government affairs planning and advocacy efforts, ensuring clarity and consistency addressing public policy and stakeholder engagement.
- Organizes, manages and promotes flagship events, e.g. Climate Week NYC, SXSW.
- Secures speaking opportunities at conferences, panels, or industry events.
- Manages sponsorships and partnership programs to drive visibility and/or social impact.
- Tracks and delivers on aligned KPIs.
- Builds and manages direct relationships with journalists and media outlets.
- Drafts and distributes press releases (e.g. events, product launches, partnerships).
- Develops materials for media briefings and interviews.
- Handles press logistics, media coverage, and budgets for external-facing events, ensuring flawless execution and meaningful outcomes.
- Monitors media coverage and adapts communications plans accordingly.
- Writes content for Bel U.S. (e.g. linked-in articles, posts, press releases, media briefings).
- Develops engaging visual presentations and communication materials.
- Partners with the CSCO and global teams to organize crisis responses and training, ensuring readiness for unanticipated challenges.
Requirements
- 5 plus years of experience in external communications, public relations, or a related field
- Experience with multiple traditional and non-traditional communication channels
- Degree in communications or an interdisciplinary degree relevant to Bel’s Mission and food focus
- Proficient in Microsoft Word, PowerPoint. Adobe Illustrator, Canva, Meltwater and/or Cision a plus.
Benefits
- Bonus Potential: 20%
- 401k; Medical, Dental, Vision from Day One
- PTO days
- Hybrid work schedule in New York (or Chicago)
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