Hybrid Principal Product Manager, Growth

at GoodLeap

• Job title: Principal Product Manager, Growth
• Job type: Full Time
• Experience level: Lead
• Salary: $215,000 - $250,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, San Francisco, United States

About the role

• Principal Product Manager architecting growth engine for consumer products at GoodLeap. Building systems and running experiments to drive user conversion and retention.

Responsibilities

• Define the lifecycle and conversion product strategy across consumer surfaces and directly execute improvements to sign-up, first-use flows, and intent pathways.
• Architect the activation model (states, signals, behaviors) and translate it into shipped onboarding, guidance, and personalization features.
• Design and evolve engagement loops that drive early habit formation and long-term retention, tuning both product surfaces and lifecycle channels.
• Own the re-engagement and resurrection strategy, building targeted in-product re-entry paths and coordinating cross-channel triggers that restore momentum.
• Lead the experimentation tooling and plans, crafting hypotheses, defining instrumentation, running high-velocity tests, and driving systematic rollout of successful patterns.
• Conduct deep funnel analysis, synthesize insight, and identify leverage points that inform both roadmap priorities and continuous optimization work.
• Partner closely with engineering, design, analytics, and marketing growth to align on KPIs, coordinate execution, and ensure cohesive lifecycle experiences across channels.
• Communicate strategy, insights, tradeoffs, and outcomes with clarity, precision, and high signal to stakeholders and senior leadership.

Requirements

• 8–12+ years of product management experience with deep expertise in growth, activation, lifecycle, or conversion optimization.
• A track record of driving measurable outcomes, pairing strong product intuition with hands-on experimentation and analysis.
• Fluency in growth frameworks, funnel instrumentation, segmentation, and behavioral analytics.
• Ability to simplify complex systems, bring clarity to ambiguity, and influence partners across product, engineering, data, design, and marketing.
• High-signal communication: concise, structured, and calibrated for leadership.
• Experience in consumer applications, fintech, home management, marketplaces, or trust-centric consumer products.
• Familiarity with personalization systems, recommendation engines, or predictive models.
• Comfort running self-serve analyses (SQL or similar).

Benefits

• In addition to the above salary, this role may be eligible for a bonus and equity.