Associate Product Manager supporting lifecycle and pricing management of specialty pump products at Xylem. Collaborating cross - functionally to enhance product performance and customer satisfaction.
About the role
- Principal Product Manager architecting growth engine for consumer products at GoodLeap. Building systems and running experiments to drive user conversion and retention.
Responsibilities
- Define the lifecycle and conversion product strategy across consumer surfaces and directly execute improvements to sign-up, first-use flows, and intent pathways.
- Architect the activation model (states, signals, behaviors) and translate it into shipped onboarding, guidance, and personalization features.
- Design and evolve engagement loops that drive early habit formation and long-term retention, tuning both product surfaces and lifecycle channels.
- Own the re-engagement and resurrection strategy, building targeted in-product re-entry paths and coordinating cross-channel triggers that restore momentum.
- Lead the experimentation tooling and plans, crafting hypotheses, defining instrumentation, running high-velocity tests, and driving systematic rollout of successful patterns.
- Conduct deep funnel analysis, synthesize insight, and identify leverage points that inform both roadmap priorities and continuous optimization work.
- Partner closely with engineering, design, analytics, and marketing growth to align on KPIs, coordinate execution, and ensure cohesive lifecycle experiences across channels.
- Communicate strategy, insights, tradeoffs, and outcomes with clarity, precision, and high signal to stakeholders and senior leadership.
Requirements
- 8–12+ years of product management experience with deep expertise in growth, activation, lifecycle, or conversion optimization.
- A track record of driving measurable outcomes, pairing strong product intuition with hands-on experimentation and analysis.
- Fluency in growth frameworks, funnel instrumentation, segmentation, and behavioral analytics.
- Ability to simplify complex systems, bring clarity to ambiguity, and influence partners across product, engineering, data, design, and marketing.
- High-signal communication: concise, structured, and calibrated for leadership.
- Experience in consumer applications, fintech, home management, marketplaces, or trust-centric consumer products.
- Familiarity with personalization systems, recommendation engines, or predictive models.
- Comfort running self-serve analyses (SQL or similar).
Benefits
- In addition to the above salary, this role may be eligible for a bonus and equity.
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