Marketing Analyst strengthening digital presence and supporting brand growth through data - driven strategies. Responsible for social media content and marketing metrics analysis in a hybrid model.
About the role
- Marketing Specialist responsible for planning and executing innovative marketing initiatives for IT solutions. Working collaboratively on online campaigns and event organization to boost market awareness.
Responsibilities
- Planning, implementation and management of audience-targeted marketing initiatives
- Focus on content creation, email marketing and event organization
- Development of online marketing campaigns together with the marketing team
- Operational execution and optimization of measures based on relevant KPIs
- Maintenance and optimization of the website and landing pages (HubSpot) with regard to SEO
- Identifying and leveraging current technology trends to position IT solutions
Requirements
- Degree in Marketing, Web Development or equivalent qualification
- Several years of professional experience in a comparable position
- Proven track record in content creation, email marketing, event organization and copywriting
- Knowledge of marketing psychology (desirable)
- Experience in B2B IT services
- Proficient user of HubSpot (especially CMS and Content Hub)
- Basic analytics knowledge for content evaluation
- Experience with social media channels, especially LinkedIn
- Strong self-motivation and drive
- Team-oriented and structured working style
- Open to innovative approaches and trends in digital marketing
- Very good German skills (level C1)
- Good English skills (level B2)
Benefits
- Open and cooperative corporate culture
- Trust-based working atmosphere
- Flat hierarchies and short decision-making paths
- Diverse responsibilities
- Individual training and growth opportunities
- Attractive and modern work environment with ergonomic chairs and height-adjustable desks
- Comprehensive social benefits
- Company pension scheme
- Option to lease a company bike (JobRad)
- Access to corporate benefits
- Participation in regular staff parties and events
- Subsidized meals in the company restaurant
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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