Product Owner responsible for driving SEO-first product features at Game Lounge in a hybrid work environment. Overseeing backlog management, team collaboration, and user-centric product strategies.
Responsibilities
Translate Strategy into SEO Optimised Delivery
Work closely with Product representatives and stakeholders to translate product vision into a clear, actionable backlog that prioritises SEO impact
Prioritise features and initiatives based on business value, user impact, and organic growth potential
Define measurable success criteria and acceptance conditions for all initiatives, including SEO performance metrics
Support Product Managers in shaping the product roadmap by providing insight on SEO opportunities, user behaviour, and technical constraints
Backlog Management and Execution
Own and maintain the product backlog for assigned products or features
Ensure stories are well defined, refined, and ready for development with SEO and user implications included
Collaborate with engineering, design, and SEO teams to remove blockers and ensure smooth delivery
Ensure technical debt, SEO hygiene tasks, and performance improvements are prioritised alongside feature development
User and SEO Centricity
Represent the voice of the user while integrating SEO strategy into product decisions
Ensure initiatives address real user needs and deliver measurable outcomes, including organic traffic and engagement improvements
Advocate for best in class SEO practices alongside usability, accessibility, and overall product quality
Cross Functional Collaboration
Work closely with Product Managers, UX/UI Designers, Engineering, SEO, and other teams to deliver cohesive and SEO optimised product experiences
Communicate priorities, trade offs, and progress clearly across stakeholders
Facilitate alignment between teams to maximise product impact and organic search performance
Continuous Improvement
Contribute to improving delivery processes, practices, and frameworks
Support a culture of experimentation, data driven decisions, and validated learning
Monitor performance and outcomes, providing feedback to inform future product decisions
Maintain clear documentation for features, acceptance criteria, and SEO considerations to support team alignment
Requirements
Proven experience as a Product Owner or similar role in a digital or tech environment, preferably SEO focused.
Strong understanding of agile methodologies, backlog management, and prioritisation frameworks
Demonstrated experience integrating SEO into product strategy, discovery, and delivery
Familiarity with user centric design principles and product discovery techniques
Excellent organisational, prioritisation, and stakeholder management skills
Strong communication skills with the ability to explain complex concepts clearly to product, technical & SEO teams + Stakeholders.
Analytical mindset with the ability to use data, including SEO metrics, to guide decisions
Experience working in fast paced, iterative, and collaborative environments where SEO is a core growth lever.
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