Senior Analyst conducting innovative research and advising clients on advertising technology trends. Collaborating to develop strategies for navigating the adtech ecosystem while ensuring client success.
Responsibilities
Conduct innovative research and deliver advice to clients through written reports and consulting
Plan, own, and evolve an integrated research and content portfolio
Apply Forrester’s research and frameworks to help clients solve business challenges
Build Forrester’s market presence by presenting at events and speaking with the press
Requirements
At least five years’ relevant experience in adtech and digital media
An understanding of the adtech ecosystem
Demonstrated expertise in consumer privacy trends and regulations
An understanding of media planning, buying, and ad ops processes
Superior writing, presentation, and analytical skills
The ability to be bold and conceptual yet practical and actionable
A profound spirit of collaboration as part of a supportive, integrated team
The ability to travel 20% to 30% based on client need
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