Intern in Trade Marketing and Distribution at British American Tobacco in Lima, Peru. In charge of supporting data consolidation, budgeting, and campaign implementations for modern channels.
About the role
- Group Marketing Manager overseeing marketing functions across multiple business units at Alliance Automotive Group. Managing a team of 25 and marketing strategies for various brands, channels, and a racing team.
Responsibilities
- Lead and manage the comprehensive marketing function covering multiple business units and brands.
- Manage and develop a diverse marketing team of approximately 25 people, including specialists in product marketing, digital, private label, creative support, and more.
- Develop and execute integrated marketing strategies that address the needs of different brands, selling channels (B2B, B2C, retail, distribution), and marketing platforms.
- Oversee the marketing and positioning of private label products to maximise market share and brand strength.
- Coordinate marketing efforts related to the BTCC racing team, leveraging this platform for brand visibility and engagement.
- Ensure marketing strategies support and drive growth across the UK and Ireland distribution and store networks.
- Collaborate closely with commercial leaders and senior management to ensure marketing initiatives are aligned with broader business objectives.
- Manage the marketing budget responsibly to maximise return on investment.
- Analyse market trends, customer insights, and competitive activity across multiple sectors, brands, and channels to continuously refine marketing approaches.
- Report directly to the Managing Director of UK Subsidiaries, providing clear and insightful updates on marketing performance and strategic direction.
Requirements
- Proven track record managing large marketing teams (circa 25 people) and owning whole marketing functions.
- Experience managing marketing across multiple business units and brands.
- Experience leading marketing efforts across differing selling channels including B2B, B2C, retail, and distribution.
- Extensive digital marketing expertise covering a range of platforms and channels.
- Experience managing private label marketing strategies.
- Experience working with creative teams including graphic design as part of a broader marketing function.
- Proven experience managing sponsorship or sports marketing programmes, ideally motorsport or similar high-profile partnerships.
- Strong leadership, communication, and stakeholder management skills.
- Demonstrable commercial acumen and ability to develop marketing strategies aligned with business objectives.
- Degree in Marketing, Business, or a related field preferred.
Benefits
- Equal opportunities employer
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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