Hybrid Group Marketing Manager

at Softcard (acquired by Google)

• Job title: Group Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Birmingham, United Kingdom

About the role

• Group Marketing Manager overseeing marketing functions across multiple business units at Alliance Automotive Group. Managing a team of 25 and marketing strategies for various brands, channels, and a racing team.

Responsibilities

• Lead and manage the comprehensive marketing function covering multiple business units and brands.
• Manage and develop a diverse marketing team of approximately 25 people, including specialists in product marketing, digital, private label, creative support, and more.
• Develop and execute integrated marketing strategies that address the needs of different brands, selling channels (B2B, B2C, retail, distribution), and marketing platforms.
• Oversee the marketing and positioning of private label products to maximise market share and brand strength.
• Coordinate marketing efforts related to the BTCC racing team, leveraging this platform for brand visibility and engagement.
• Ensure marketing strategies support and drive growth across the UK and Ireland distribution and store networks.
• Collaborate closely with commercial leaders and senior management to ensure marketing initiatives are aligned with broader business objectives.
• Manage the marketing budget responsibly to maximise return on investment.
• Analyse market trends, customer insights, and competitive activity across multiple sectors, brands, and channels to continuously refine marketing approaches.
• Report directly to the Managing Director of UK Subsidiaries, providing clear and insightful updates on marketing performance and strategic direction.

Requirements

• Proven track record managing large marketing teams (circa 25 people) and owning whole marketing functions.
• Experience managing marketing across multiple business units and brands.
• Experience leading marketing efforts across differing selling channels including B2B, B2C, retail, and distribution.
• Extensive digital marketing expertise covering a range of platforms and channels.
• Experience managing private label marketing strategies.
• Experience working with creative teams including graphic design as part of a broader marketing function.
• Proven experience managing sponsorship or sports marketing programmes, ideally motorsport or similar high-profile partnerships.
• Strong leadership, communication, and stakeholder management skills.
• Demonstrable commercial acumen and ability to develop marketing strategies aligned with business objectives.
• Degree in Marketing, Business, or a related field preferred.

Benefits

• Equal opportunities employer