E-commerce Analyst implementing and optimizing commercial strategies to boost sales and conversion at Fast Shop. Collaborating with various teams to enhance e-commerce performance.
Responsibilities
Implement and optimize commercial strategies for the e-commerce channel to increase sales, conversion, and site traffic for 3P commercial lines.
Responsible for implementing and optimizing e-commerce strategies, with the autonomy to make decisions and propose improvements.
Impact across all e-commerce areas as well as Business and Pricing teams.
Manage and update the product catalog for the Commercial Lines — including descriptions, images, prices, and technical specifications.
Configure and monitor promotions and offers on the site — set parameters in the platform or coordinate with responsible teams for promotional mechanics such as Free Shipping, Installment Plans, Coupons, and other sales levers.
Plan and align commercial activations on the channel with the Business team — using the channel Promo Map to identify opportunities to activate campaigns and promotions for the product lines.
Analyze the performance of assigned product lines in e-commerce — identify improvement opportunities and propose solutions based on KPIs such as Traffic, Conversion, Competitiveness Index, Shipping, and Installment Plans.
Identify optimization opportunities for product search and recommendation tools — analyze tool performance and flag technical teams with improvement opportunities aimed at increasing ICV (conversion).
Monitor market trends, competitors, and technological developments — track competition and identify opportunities for differentiation.
Requirements
Education: Degree in Business Administration, Marketing, Engineering, Advertising, or related fields.
Proven experience in e-commerce, with an analytical and data-driven profile.
Hands-on experience with Power BI, Excel, and data analysis.
Strong knowledge of E-commerce Management.
Knowledge of Online Media, Marketing, and Marketplaces.
Benefits
Medical and Dental Care: Quality medical and dental coverage for your health and peace of mind.
Pharmacy Partnership: Exclusive discounts on medications to facilitate access to healthcare.
Life Insurance: Protection and security for you and your family through all stages of life.
Meal Allowance and Transportation Voucher: Essential daily benefits for convenience and practicality.
Wellhub: Access to gyms and a variety of sports modalities to promote physical health and well-being.
Funeral Assistance: Specialized support and care during difficult moments.
QualiFast Program: Our health and wellness program offers nutritional support, psychological services (psychotherapy sessions via Wellz), social assistance, hospitalization follow-up, primary health care (APS), a special program for pregnant women (Primeiros Passos / "First Steps"), and financial education through Saber Financeiro.
SaberFast Corporate University: Online platform with training and development opportunities for continuous career growth.
Discounts and Partnerships with Educational Institutions: Incentives for academic and professional growth with special conditions for courses and degree programs.
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