Manager for stability studies within Grifols, a global healthcare leader in plasma - derived medicines. Overseeing development projects and compliance with regulatory standards.
About the role
- Audience Manager creating and optimizing customer journeys for Falstaff. Collaborating with multiple teams in a dynamic and innovative environment.
Responsibilities
- Design, setup, testing and continuous optimization of Piano Composer journeys/experiences: registration flows, paywall offers, print upsell/cross-sell, trigger and nurture journeys.
- Segmentation and audience logic based on behavioral and CRM data (including personalization and offer logic).
- Implementation and operation of real-time journeys in Microsoft Dynamics 365 Customer Insights – Journeys (trigger- and segment-based).
- Journey monitoring, KPI tracking, A/B testing and ongoing conversion and retention optimization.
- Close collaboration with editorial, product, data/BI, CRM/sales teams and external tech partners.
- Documentation of learnings and building best-practice libraries (templates, playbooks).
Requirements
- 1–4 years of experience in audience development, CRM, marketing automation, subscription/paywall environments or similar roles.
- Hands-on experience with journey/experience builders (ideally Piano Composer; alternatively Salesforce Marketing Cloud, Braze, Adobe, HubSpot, etc.).
- Strong understanding of registration/subscription funnels, paywalls and retention mechanisms.
- Initial hands-on experience with Dynamics 365 Customer Insights – Journeys or comparable real-time orchestration platforms.
- Automation mindset, preferably with Power Automate / Microsoft Flow.
- Affinity for AI (segmentation, next-best-action, testing, content recommendations).
- Basic skills in simple creative assets/content production (e.g., Canva, Adobe Express, Figma).
- Analytical, structured, experimental and KPI-driven working style.
- Very good German and English; Italian or a Scandinavian language is a plus.
Benefits
- Modern hybrid working model and a central location in Vienna.
- Training and development (tools, AI, product certifications) and room to try new approaches.
- A working environment that combines enjoyment, quality and high performance.
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