Onsite Insights & Analytics Lead

Posted 11 hours ago

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About the role

  • Insights & Analytics Lead managing consumer insights and research projects at Kimberly-Clark. Leading strategic initiatives to drive value creation across Asia's markets.

Responsibilities

  • Lead the Asia consumer insights ecosystem and drive key research projects
  • Maximize the business unit's learning plan investment by ensuring alignment to strategic areas for value creation
  • Lead the design and implementation of quantitative and qualitative research methodologies
  • Develop and execute comprehensive consumer research programs to understand consumer needs, preferences, and purchase behavior
  • Champion knowledge management system across the organization
  • Analyze large and complex datasets to identify trends, patterns, and opportunities for product development, marketing, and sales
  • Develop and implement a consumer insight and brand framework for efficient delivery across the organization
  • Lead customer experience understanding for insights by CSAT and VOC management
  • Stay abreast of industry trends, digital solutions, emerging consumer technologies, and competitive landscape

Requirements

  • Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related field.
  • 7+ years of experience in consumer insights, market research, innovation, and data analytics within the FMCG industry.
  • Proven track record of leading and delivering impactful consumer research projects.
  • Excellent communication and presentation skills with the ability to influence stakeholders at all levels.
  • Experience working in a multinational company with exposure to diverse markets.
  • Experience with market mix modeling and media analytics.
  • Demonstrated success in driving business results through objective and fact-based analysis, understanding market dynamics, and translating consumer analytics into actionable strategies.

Benefits

  • Inclusive organization
  • Commitment to sustainability
  • Career development opportunities

Job title

Insights & Analytics Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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