(Senior) Analyst, Marketing Data Analytics supporting Edwards' data-driven marketing efforts for improved patient outcomes. Collaborating across technologies and enterprise data sets to enhance reporting and insights.
Responsibilities
The (Senior) Analyst, Marketing Data Analytics plays a key role in supporting Edwards Marketing Technologies team by helping analyze, enhance, and maintain business applications data flowing from campaigns, technologies, experiences and partners.
Work across the full spectrum of Market to Order technologies and applicable enterprise data sets.
Support both business stakeholder and IT team requirements and requests for insights, reports, modeling and data access management.
Partner with our IT Data Team within Snowflake, Tableau, PowerBI and Informatica MDM solutions to ensure the Martech applications are able to support Market to Order requirements and insights.
Contribute to data analysis and data management activities that improve reporting accuracy, user experience, and digital operational efficiency.
Establish the single source of truth and govern data quality and analytic insights for Marketing and Market to Order Data through data standardization.
Provide guidance to business / functional data stewards to ensure alignment on MDM, data projects and data quality/monitoring efforts.
Lead the execution of Marketing/Market to Order data related projects – data harmonization, data clean up, system enhancements by engaging key stakeholders, data stewards, and IT partners.
Create and maintain data policies, standards and processes; document and maintain data definitions, ownership, and quality rules.
Monitor quality of content and ensure that quality issues are identified, documented, and prioritized.
Provide training and coaching to other data users - Train content contributors on the importance of following good data-entry and management processes.
Requirements
Bachelor’s degree, along with solid prior experience in marketing, content analytics, or a related field
Strong proficiency in English
Strong understanding of data modeling concepts and data visualization best practices using tools such as Power BI, Tableau, etc.
Experience working with or implementing Adobe Customer Journey Analytics and Adobe Real-Time CDP is a significant advantage
Interest in AI technologies and their application in analytics and marketing
Proficiency in SQL and working knowledge of Python for data analysis
Strong communication, problem-solving, and stakeholder management skills
A consulting-oriented approach with the ability to provide strategic advice and guidance
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