Digital Brand & Performance Designer responsible for visual brand representation and collaboration on marketing strategies. Engaging with the digital and offline retail environments to stimulate brand growth.
Responsibilities
Responsible for the overall visual presentation of our brand across all relevant touchpoints
Collaborate closely with the Marketing and Performance teams
Create designs that are aesthetically compelling, consistent, and measurable in performance
E-commerce & Shopify: design, maintenance and ongoing development of the UX & UI of our Shopify store
Produce graphics for product detail pages, landing pages & campaigns, promotions, and seasonal content
Visual optimization with a focus on conversion, clarity, and user guidance
Performance ads & campaign work: design creatives for Google Ads, Meta (Instagram & Facebook), and other relevant platforms
Develop and iterate variants for testing and optimization
Create graphics for organic social media posts
Support content formats and series
Design print and POS materials for our stores (posters, stands, flyers, displays)
Requirements
Experience in graphic or digital design
Strong sense for brand, aesthetics, and target audiences
Confident user of Canva and common design tools (e.g. Adobe Creative Suite or similar)
Experience in an e-commerce environment
UX/UI knowledge and understanding of conversion optimization
Experience with performance creatives and campaigns
Knowledge of print and POS
Affinity for sport and movement, and ideally experience or interest in the bike industry
Benefits
High creative freedom
Direct impact on brand appearance, user experience, and revenue
Omnichannel mindset: online, performance and store channels work together
Short decision-making paths and pragmatic collaboration
Work on products and brands that stand for movement, freedom and performance
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