Project Director coordinating major cross - functional Insurance projects and leading delivery initiatives at Manulife. Collaborating with teams to ensure successful market launch and project outcomes
About the role
- Client Business Director responsible for driving client growth through digital-first strategies. Leading performance marketing and ensuring integration with traditional channels in agency environment.
Responsibilities
- Lead the development of digital-first marketing strategies across paid media, social, content, CRM, web, and performance channels.
- Guide clients on full-funnel strategies (awareness → consideration → conversion → retention).
- Ensure campaigns are data-driven, measurable, and optimized for performance.
- Partner with Media, Analytics, and Strategy teams to define KPIs, dashboards, and success metrics.
- Act as a trusted advisor to senior clients, especially on digital transformation and marketing effectiveness.
- Drive organic growth through digital opportunities (new platforms, performance channels, content ecosystems).
- Lead client business reviews with a focus on performance insights and optimization opportunities.
- Ensure strong client satisfaction, retention, and long-term partnership growth.
- Ensure digital strategies are fully integrated with traditional channels (TV, print, OOH, activations).
- Lead development of connected campaigns across all touchpoints.
- Own account financial performance, ensuring profitability and revenue growth.
- Oversee scopes of work with emphasis on digital deliverables and evolving client needs.
- Ensure teams are operating with agile, fast-paced digital workflows.
- Lead and mentor teams with a strong emphasis on digital capabilities and upskilling.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or related field
- 7–10+ years in an agency environment with strong digital focus
- Proven experience leading performance marketing, digital campaigns, and integrated strategies
- Experience managing large accounts with complex digital ecosystems
- Strong expertise in: Paid Media (Meta, Google, Programmatic)
- Social & Content Strategy
- CRM & Lifecycle Marketing
- Analytics & Performance Measurement
- Understanding of digital KPIs (CTR, CPA, ROAS, conversion funnels, etc.)
- Ability to translate data into actionable insights and business decisions.
- Strong presentation and storytelling skills.
- Bilingual (English & Spanish) preferred.
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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