Marketing Lead leveraging AI-driven marketing strategies for growth at Deeploy. Collaborating on AI governance solutions for enterprise clients across Europe.
Responsibilities
Develop and implement creative, AI-powered campaigns that drive pipeline growth, brand recognition, and market penetration within regulated European sectors.
Design and launch sophisticated, AI-supported ABM programs targeting high-value enterprise clients in financial services, public institutions, and other regulated industries.
Drive product positioning, messaging, and go-to-market strategies for a platform that is shaping the future of responsible, compliant AI.
Orchestrate the planning and delivery of AI-generated and human-created content (e.g., whitepapers, case studies, webinars, and thought leadership).
Implement analytics frameworks, AI-powered automation workflows, and continuous optimization to measure and accelerate marketing effectiveness.
Closely collaborate with sales, product, and partnership teams to ensure marketing efforts fuel revenue growth and align to the evolving landscape of AI governance.
Requirements
Experienced (4-7 years) in B2B marketing for enterprise software, AI, data infrastructure, or compliance tech, ideally in high-growth startups or scale-ups.
Proven track record designing and delivering successful AI-supported account-based marketing programs in enterprise segments.
Analytical thinker with expertise in using AI-driven marketing automation, building dashboards, and translating data into actionable improvements.
Skilled at positioning technical products, creating compelling stories for diverse audiences, and enabling sales teams for success.
Strong project manager with a knack for blending AI-generated insights with strategic human creativity in content production.
Knowledge of European regulatory frameworks (GDPR, EU AI Act) and experience marketing to regulated sectors is a strong plus.
Fluent in English and adept at working across international teams.
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