SEO specialist focusing on GEO and AI search strategies at SIDN. Manage advanced GEO strategies and key projects autonomously in a high - performance international team.
About the role
- Manager, SEO Content and Strategy at TruStage developing content strategies and driving organic growth through digital marketing initiatives. Collaboration across multiple teams to enhance brand presence and engagement.
Responsibilities
- Develop comprehensive content strategies aligned with SEO best practices and business objectives
- Create and manage editorial calendars coordinating content across owned and paid media channels
- Partner with Creative/Brand teams to ensure content consistency and brand alignment across all channels
- Actively engage with Digital Media, eCommerce, Analytics, Social Media, Telephone Sales, Customer Care, and Marketing teams to identify content opportunities
- Facilitate cross-team content initiatives and act as liaison between departments
- Optimize content for traditional organic search following current SEO best practices
- Implement generative search engine optimization (GSO) strategies for AI-powered search platforms
- Develop content strategies for featured snippets, voice search, and AI search results
- Create content optimized for conversational AI and chatbot interactions
- Monitor and adapt to algorithm changes in both traditional and AI-powered search engines
- Identify opportunities to own content areas and drive traffic, engagement, and conversion
- Work with analytics teams to develop content engagement metrics and value measurements
- Create reports showing content performance, organic search traffic, and SERP improvements
- Develop full-funnel view of content performance across all sales channels
- Maximize efficiency of paid media strategies through strategic content alignment
- Improve knowledge sharing and KPI discipline around content metrics
- Lead agile content development processes and ensure proper prioritization
- Build relationships with key organizational leaders to align content with business needs
- Facilitate cross-channel initiatives that don't fit within single team boundaries
- Provide strategic guidance on long-term content profitability and ROI.
Requirements
- Bachelor’s degree in marketing, Communications, Journalism, or related field (master’s preferred)
- 7+ years in SEO, content marketing, or digital marketing, with 3+ years leading multi-channel strategies
- Proven success in driving organic growth and improving search rankings
- Deep expertise in classic SEO best practices and algorithm trends
- Advanced knowledge of Generative Search Optimization and Answer Engine Optimization (AEO) for AI-powered platforms
- Experience with voice search, conversational AI, featured snippets, and structured data
- Skilled in keyword research, local and long-tail strategies, and integrating SEO with social, PR, and link-building
- Proficiency with Google Analytics, Search Console, Bing Webmaster Tools, and leading SEO platforms (BrightEdge, Conductor, SEMrush, Ahrefs, Moz)
- Familiarity with HTML, CSS, CMS platforms, and agile/OKR methodologies
- Exceptional communication, strategic thinking, and stakeholder influence skills
Benefits
- medical
- dental
- vision
- employee assistance program
- life insurance
- disability plans
- parental leave
- paid time off
- 401k
- tuition reimbursement
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