Marketing Manager responsible for developing and optimizing marketing campaigns in Germany's financial sector. Focusing on B2C marketing strategies with team collaboration and performance monitoring.
Responsibilities
Planning, development, management, execution, monitoring and optimization of direct marketing activities (email and print)
Optimization of performance marketing to improve conversions and customer journeys
Monitoring campaign performance
Preparing reports and deriving optimization recommendations
Responsibility for production of marketing and advertising materials
Contribution to the planning and control of the marketing budget
Requirements
Completed vocational training or a degree with a marketing-related focus (additional training in digital marketing desirable)
Several years of professional experience in marketing, preferably in a B2C environment with a focus on campaign management
Knowledge of Adobe Campaign Manager desirable
Proficient handling of direct marketing measures (print, email)
Independent, structured, proactive and reliable working style
Experience in designing, executing and analyzing integrated B2C campaigns
Very good MS Office skills
Excellent German skills and very good English skills
Benefits
30 days of holiday and, not to forget, two additional company holidays on December 24th and 31st
Flexible workplace: up to 60% remote work and workation opportunities
Subsidy for the Deutschlandticket (public transport pass)
Flexible working hours with an attractive flexitime model
Meaningful work: our social and environmental commitment is reflected in our involvement in numerous valuable ESG and CSR projects for a better society and environment
Work & life support: through our partner voiio (Employee Assistance Program) we support you in professional and private matters — from everyday questions to emergency assistance, including coaching, referrals, live events and more
Development: whether soft skills or technical know-how, we invest in your development with tailored training, conferences, LinkedIn Learning and more
Health: we support employees' physical and mental health with offerings such as preventive check-ups and health days
Free access to the on-site gym before, during or after work
Company events: look forward to a summer party, Christmas party and team events
Attractive employee benefits: subsidy for healthy employee catering in the office, free water, coffee & tea, regular fruit and vegetable baskets, bike leasing, employee referral program, corporate benefits and employee loans
Company pension plan and the opportunity to participate in discounted company share programs
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