Product Lead managing full product lifecycle for Eidra's digital products and supporting US market expansion. Collaborating with clients, leading product vision, and enhancing strategic delivery in a hybrid setup.

Nr 1 Conversion Optimizer in Scandinavia & Co-founder of the Global Optimization Group.
We have optimized our client’s online businesses in over 900 projects by:
✔︎ Web analytics & User behaviour research
✔︎ Online consumer psychology & Hypothesis creation
✔︎ Proving our results with double loop A/B-testing
Clients who now enjoy higher conversion rates include Spotify, IKEA, Telia, Mathem, ICA, Rädda Barnen, Skandia, Skistar, Di, Halebop, IF, Sitevision, Clas Ohlson and more.
✔︎ Conversionista is a Google Analytics Certified Partner (GACP)
✔︎ Optimizely 2 Star Solutions Partner (first ever in Scandinavia)
✔︎ VWO (Visual Website Optimizer) Certified Partner
✔︎ Organizer of the worlds largest CRO & Growth event: Conversion JAM
*A "Conversionista" is someone crazily passionate about improving conversion and retention rates.
Browse and apply for open jobs at Conversionista!.
Product Lead managing full product lifecycle for Eidra's digital products and supporting US market expansion. Collaborating with clients, leading product vision, and enhancing strategic delivery in a hybrid setup.
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