Director of Financial Aid Events Planning responsible for high-impact events at College Board. Managing logistics, strategy, and stakeholder engagement for financial aid programs.
Responsibilities
Lead the long-range strategy and vision for financial aid professional convenings to advance College Board’s mission, strengthen product retention, and drive engagement.
Lead end-to-end planning and project management for professional development events, including virtual webinars, national conferences, regional sessions, and institutional training.
In partnership with Director of Financial Aid Marketing and Communications, co-lead conference design and positioning, including defining event goals, content strategy, format, and attendee experience.
Manage event logistics including vendor selection and management, content development, contracts, onsite support, registration, and audiovisual, committee/speaker travel, and hotel room blocks.
Identify and execute strategies and new best practices that result in measurable growth of event engagement, customer satisfaction, and conversion.
Coordinate with internal and external stakeholders to manage speaker engagement, session proposals, content development, outreach, scheduling, content alignment, and preparation to ensure a cohesive and impactful event experience.
Provide travel support for advisory committees including managing rooming lists, airfare, and reimbursements.
Drive strategy aimed at streamlining event planning processes and improving the end-to-end attendee experience.
Oversee site selection and virtual platform setup; manage vendor and venue coordination, registration, day-of execution, and travel support for committee members, presenters, and staff.
Draft and maintain run-of-show documents, production timelines, and internal staffing plans to ensure flawless delivery.
Own accountability for meeting event KPIs such as NPS, registration growth, and revenue targets.
Serve as a thought partner to product and marketing leadership on how convenings can accelerate product adoption and user satisfaction.
Develop and oversee event budget planning.
Coordinate payments and reconciliations of events related transactions.
Develop and maintain event revenue and modeling.
Make budget recommendations for cost savings and revenue growth based on past event performance and vendor negotiations.
Manage event technology platforms (e.g., Zoom, Cvent, etc …) including registration, attendee engagement, and Salesforce integrations.
Ensure accessibility, consistency, and ease of use across all convening tools.
Troubleshoot technical issues during events and serve as the primary liaison for platform support and vendor partners.
Develop and execute attendee surveys and maintain post-event analytics to inform training and support strategies .
Manage event scheduling and registration logistics .
Evaluate and recommend software systems to improve operational efficiency and attendee experience.
Work closely with Director of Financial Aid Marketing and Communications to deploy events promotions and align brand presence.
Develop and maintain exhibiting toolkits and assets.
Support exhibiting strategies and ancillary meetings including securing conference and events booth space, assets, and contracts.
Support staff team engagements including securing meeting spaces and coordinating staff travel.
Lead planning for national exhibiting presence to support sales enablement and customer acquisition strategies.
Requirements
5-7 years of related experience working in the fields of event planning, event data management, education management, and membership association management.
Ability to use data and analytics to drive decision-making.
Strong organization, project management and prioritization skills and the proven ability to move forward multiple projects in concert, both independently and as a member of the team.
Adaptable and open to feedback with the desire to learn and grow.
Able to attend to numerous time sensitive activities at once, i.e., multitask.
Experience managing team workflows and projects via Monday.com, MS Project or similar tools
Understands the complexity of large-scale conferences.
Understanding of the school and college environments and those of educational systems
Excellent interpersonal skills and the ability to relate to educators and other constituents at a variety of levels.
Can answer to numerous internal and external audiences with accuracy and grace.
Excellent verbal and written communication skills -- including proofreading and editing skills.
Ability to design and deliver effective presentations and training resources.
Proficient in PowerPoint, Word, Excel, CVent and skilled with web content management systems.
The ability to travel 3-6 times a year to College Board offices or on behalf of College Board business
A passion for expanding educational and career opportunities and mission-driven work
Authorization to work in the United States for any employer
Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and a comfort learning and applying new digital tools independently and proactively.
Clear and concise communication skills, written and verbal
A learner's mindset and a commitment to growth : welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input.
A drive for impact and excellence : solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking.
A collaborative and empathetic approach : working across differences, fostering trust, and contributing to a culture of shared success.
Benefits
Annual bonuses and opportunities for merit-based raises and promotions
A mission-driven workplace where your impact matters
A team that invests in your development and success
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