Franchise Sr. Director managing bottling operations and brand development for Coca-Cola's products in Brazil. Responsible for performance management, strategy execution, and commercial partnerships in the region.
Responsibilities
Responsible for weekly and monthly performance management, including reporting on revenue, volume, share, and transaction metrics.
Monitor performance against execution objectives, re-plan as necessary, and provide feedback to key stakeholders.
Manage discretionary budgets based on regional needs.
Execute the commercial strategy and plans with franchise (bottling) partners for local market implementation.
Collaborate on contingency plans to deliver the annual business plan across channels, including revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
Standardize a common approach to capability building based on bottler segmentation.
Assess local bottler commercial capabilities against established commercial strategies and objectives using core measures from the Global Commercial Leadership Diagnostic Analysis Model; identify gaps and develop action plans to improve capabilities.
Coordinate training and development to enable more effective processes, scorecards, and business routines to achieve the annual business plan.
Work with the franchise commercial manager to steward the bi-monthly planning process, ensuring all customer plans are included.
Serve as the subject matter expert for Large Store, Small Store, and FSOP channel plans, and work with the respective Directors and their sales teams at bottlers to execute the plans.
Participate in all channel planning routines coordinated from Atlanta.
Provide bottler performance feedback to Franchise Leadership, serving as the voice of the market.
Monitor market conditions and report competitive activity to management, bottlers, and local associates to evaluate program effectiveness and identify implementation barriers.
Work with the Commercial Manager to support the development and stewardship of bi-monthly commercial planning.
Ensure all national retail, national foodservice, and regional customer plans are communicated within the planning process to ensure end-to-end execution.
Negotiate and resolve bottling contracts, national supply chain agreements, and governance agreements, and manage governance routines.
Requirements
Bachelor’s degree in Business, Marketing, or Management; Master’s degree preferred.
5+ years in a CPG organization with responsibility for direct sales, key account, or franchise management with P&L responsibility.
Experience as a business partner with direct bottler or manufacturing exposure in the Food & Beverage industry, including developing capacity plans to meet customer demand.
Demonstrated experience with annual business planning, forecasting, customer and distributor management, and a track record of delivering positive revenue outcomes.
Strong passion for selling, negotiating, and relationship building in an entrepreneurial environment.
Understanding of channel marketing, syndicated market research, and competitive analysis, and how to apply these insights to drive sales.
Excellent relationship-building skills and strategic leadership abilities.
Distribution center knowledge is a plus.
Ability to influence outcomes and be persuasive.
Benefits
Iconic brand: Work with one of the world’s most recognized brands and contribute to shaping its next chapter.
Exposure to world-class leaders: Access to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
Learning culture: Access to resources such as Coke University, LinkedIn Learning, and leadership programs that provide ongoing opportunities to develop your skills and knowledge.
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