AI Product Lead for Bauer Media Outdoor, focusing on AI-powered solutions in advertising. Collaborating across teams to identify opportunities and drive product development.
Responsibilities
Lead structured discovery across business areas to understand challenges, workflows, and unmet needs
Facilitate workshops, interviews, and process mapping to identify where AI can add meaningful value
Translate business problems into clear, actionable product opportunities with defined impact and feasibility
Act as the bridge between business teams and engineering, ensuring problems are well understood before solutions are built
Own rapid experimentation cycles from hypothesis through to prototype, testing, and iteration
Validate opportunities using evidence rather than assumptions
Translate validated use cases into clear product requirements and prioritised roadmaps
Work closely with engineering and data teams to deliver AI-powered features into production
Own the roadmap for AI Assistants within Bauer AI Chat
Define success criteria and KPIs for AI initiatives and Assistants
Track impact including time saved, quality improvements, and adoption
Report outcomes clearly to senior stakeholders and refine priorities based on insight
Ensure solutions are adopted, embedded, and delivering sustained value
Partner with the Change Director to support AI education and awareness initiatives
Lead the AI Champions Network across the organisation and empower champions across the organisation
Run training, pilots, demos, and feedback loops to embed AI into everyday work
Act as a bridge between the business and technical teams
Champion user-centric, experiment-first and data-led decision-making.
Requirements
5+ years’ experience in product management, with exposure to AI, data, or automation
Strong experience running discovery workshops and process mapping exercises
Proven ability to run rapid experiments or prototypes and learn quickly from results
Strong analytical skills with experience defining and measuring KPIs
Excellent communication and facilitation skills across technical and non-technical audiences
Experience in supporting change, adoption, or upskilling programmes
Comfortable managing multiple workstreams and prioritising effectively
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