Senior Brand Designer at waterdrop, crafting compelling visual stories and effective brand experiences. Lead design projects ensuring relevance and consistency in a competitive market.
About the role
- Brand Designer developing cohesive, impactful designs for Chainalysis in a global marketing team. Translating complex topics into clear visuals and maintaining brand consistency across various mediums.
Responsibilities
- Create inspiring, beautiful, and relevant assets that strengthen our brand. This will include print signage, social media assets, website designs, presentation decks, digital ads, multi-page reports, and more.
- Extend and maintain the Chainalysis brand system (layout, typography, color, illustration, icons) to ensure consistency at global scale.
- Partner with Product Marketing, Demand Gen, Communications, Events, and Web teams to concept and deliver assets that support launches and campaigns.
- Be accountable for timelines, deliverables, and output with oversight and support from Brand leadership and project teams.
- Explore and expand how AI can be used to accelerate and improve the design process.
- Contribute ideas that improve our design workflows, templates, and toolkits so non‑designers can produce on‑brand materials more easily.
Requirements
- A strong portfolio showcasing brand and marketing design across digital and print (web, social, presentations, reports, events, and campaigns).
- 3–5+ years of professional experience in graphic/brand design, ideally in B2B software, fintech, or technology fields.
- Deep understanding of typography, composition, and storytelling principles.
- Expert Figma and Adobe Creative Cloud skills, with proficiency using AI tools for design tasks.
- Comfortable working in fast‑moving, cross‑functional teams, giving and receiving feedback, and iterating quickly.
- Strong communication skills, able to clearly articulate concepts, ideas, and creative decisions to internal teams and external partners.
- A systems-thinking mindset, treating every design asset as part of an evolving design system rather than a one-time effort.
- Experience with motion, 3D, or data visualization is a plus.
Benefits
- Offers Equity
- Offers Bonus
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