Senior Analyst improving processes and client experiences at CIBC. Collaborating on process strategies and analyzing data for operational efficiency.
About the role
- Commercial Analyst supporting marketing efforts and delivering innovative solutions for HCPs, customers, and consumers in Caribbean markets while managing project timelines and budgets.
Responsibilities
- Lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for HCPs, customers and consumers
- Play an active role with the infield team and manage the CLM process to support IFT in the tactical execution across the region
- Participate in and contribute on marketing plans, design, business case analyses for new assets & select brands, in prioritized and new Caribbean markets
- Strengthen in-field Team insights gathered from across stakeholders to form a marketing perspective on Brand issues, competitive positioning, and market dynamics, drawing actionable insights from sales data, promotional performance, and other relevant metrics to inform decision-making
- Creating and managing project timelines, including tasks, dependencies, and milestones
- Planning, allocating, and monitoring marketing and sales support budgets to ensure efficient resource utilization
- Work with internal teams to manage specific key target account opportunities
- Update quarterly accruals for anticipated credit notes and ensure timely submission
Requirements
- Bachelor’s degree in Business Administration, Data Science, Marketing, or the equivalent from an accredited institution
- 1-3 years data analysis experience, ideally a diverse blend of healthcare and other industries and functions
- Digital knowledge and experience preferred
- Ability to apply strong consumer knowledge and understanding of customer needs when developing tailored messages and materials
- Effectively manages projects and team members to ensure successful delivery of marketing-led initiatives
- Basic to Intermediate Spanish proficiency in writing or speaking is desirable.
Benefits
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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