Commercial Analyst supporting marketing efforts and delivering innovative solutions for HCPs, customers, and consumers in Caribbean markets while managing project timelines and budgets.
Responsibilities
Lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for HCPs, customers and consumers
Play an active role with the infield team and manage the CLM process to support IFT in the tactical execution across the region
Participate in and contribute on marketing plans, design, business case analyses for new assets & select brands, in prioritized and new Caribbean markets
Strengthen in-field Team insights gathered from across stakeholders to form a marketing perspective on Brand issues, competitive positioning, and market dynamics, drawing actionable insights from sales data, promotional performance, and other relevant metrics to inform decision-making
Creating and managing project timelines, including tasks, dependencies, and milestones
Planning, allocating, and monitoring marketing and sales support budgets to ensure efficient resource utilization
Work with internal teams to manage specific key target account opportunities
Update quarterly accruals for anticipated credit notes and ensure timely submission
Requirements
Bachelor’s degree in Business Administration, Data Science, Marketing, or the equivalent from an accredited institution
1-3 years data analysis experience, ideally a diverse blend of healthcare and other industries and functions
Digital knowledge and experience preferred
Ability to apply strong consumer knowledge and understanding of customer needs when developing tailored messages and materials
Effectively manages projects and team members to ensure successful delivery of marketing-led initiatives
Basic to Intermediate Spanish proficiency in writing or speaking is desirable.
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