Data and Insights Manager overseeing a marketing team for Cargill's Food Manufacturing sector. Leading insights and analytics to enhance customer value and achieve growth.
Responsibilities
Lead the execution of marketing and insights plans across products, categories, channels and brands to ensure initiatives meet business goals and are aligned with broader marketing, insights and customer priorities.
Lead a team to perform research and analysis to monitor and analyze market trends, products, categories, brands, customers, consumers, competitors or the broader business environment.
Provide oversight to ensure aligned execution of product, category, brand, channel and customer marketing activation to create compelling customer experiences and optimize marketing performances.
Lead insights generation, dissemination and activation activities, including overseeing the team to distill information from multiple sources, give it meaning for the business and incite relevant action based on learning.
Maintain a continuous feedback loop between insights and marketing teams to ensure that customer insights and research findings are effectively translated into marketing strategies and plans and that marketing priorities inform appropriate insights and research activities.
Engage the team to bring the voice of customer to the business to support a data driven and insights driven culture.
Lead and develop a team, coach and make decisions related to talent management, hiring, performance, and disciplinary actions.
Requirements
Experience in Strategic Marketing or Insights
Advanced English language skills
Knowledge of data analysis
Experience in Power BI
Knowledge of marketing tools (Nielsen, Kantar, Euromonitor)
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