Senior Marketing Manager refining marketing strategies for Travel+Leisure India and Lifestyle Asia India. Collaborating closely with sales to drive business and brand campaigns.
Responsibilities
Collaborate closely with the sales team to understand client needs and provide tailored marketing solutions that align with their objectives.
Develop customized brand solutions for advertisers and partners, leveraging both Travel+Leisure India and Lifestyle Asia India’s strengths in luxury travel and lifestyle content.
Assist in creating compelling sales presentations, proposals, and pitch decks that highlight unique selling points and demonstrate the value proposition of both brands.
Provide strategic insights and data-driven recommendations to the sales team to enhance client relationships and optimize revenue opportunities.
Support in the development of branded content, native advertising, and sponsorship opportunities to offer clients integrated marketing solutions that drive business results.
Work with the sales team to identify and nurture new business opportunities, particularly in the luxury, travel, and lifestyle sectors, through joint marketing initiatives and partnerships.
Identify new business development opportunities, including sponsorships, collaborations, and events, to diversify revenue streams.
Plan and execute high-profile events to elevate brand presence and engage with premium audiences.
Cultivate and maintain strategic partnerships with luxury brands, travel companies, influencers, and industry stakeholders.
Lead and mentor the marketing team, fostering a collaborative and creative environment.
Ensure continuous learning and development opportunities for the marketing team to stay ahead in the evolving media landscape.
Requirements
Proven experience (5+ years) in marketing, preferably within the luxury, travel, or lifestyle sectors.
Strong experience in both digital and traditional marketing, with a deep understanding of brand building, audience targeting, and content creation.
Demonstrated expertise in developing and executing successful marketing campaigns across various platforms (social media, print, online, events).
Excellent leadership, communication, and interpersonal skills, with the ability to work collaboratively across departments.
Strong analytical and strategic thinking skills, with the ability to track, measure, and report on key performance indicators (KPIs).
Experience working with luxury brands and an understanding of the high-net-worth individual (HNWI) audience is highly preferred.
Ability to thrive in a fast-paced, deadline-driven environment.
A deep passion for travel, lifestyle, and luxury industries is a must.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Master’s degree (MBA) or relevant certifications in digital marketing/branding is a plus.
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