Content Specialist responsible for developing and managing high-impact retail marketing content for Brunswick. Collaborating with cross-functional teams to enhance customer engagement and brand consistency.
Responsibilities
Developing, curating, and managing high-impact content that supports retail marketing initiatives.
Collaborating with brand and channel marketing to create channel specific briefs.
Partnering with Divisional teams to support product launches, seasonal campaigns, and promotional initiatives.
Maintaining an editorial calendar aligned with retail marketing priorities.
Monitoring content performance and making data-driven recommendations for improvement.
Liaising with channel and sales to gather insights and ensure content meets business needs.
Requirements
Bachelor’s degree in Marketing, Communications, Journalism, or related field.
2–4 years of experience in content creation, preferably in a retail or consumer goods environment.
Strong writing, editing, and storytelling skills.
Proficiency with content management systems (CMS), digital publishing tools, and basic graphic design platforms.
Understanding of SEO, digital marketing, and retail merchandising principles.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Benefits
Medical
Dental
Vision
Paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)
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