Hybrid Director of Product, Growth

at Brigit

• Job title: Director of Product, Growth
• Job type: Full Time
• Experience level: Lead
• Salary: $190,000 - $225,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Director of Product overseeing growth strategies and revenue opportunities for Brigit’s financial solutions. Collaborating with cross-functional teams to optimize user engagement and retention.

Responsibilities

• Own product strategy for subscription activation, upgrades, and retention, optimizing value perception and long-term member engagement
• Optimize the in-product user journey to maximize conversion from app install through a user’s first-time experience with Brigit’s products, including Instant Cash, Credit Builder, Marketplace, and our new Line of Credit offering
• Identify and validate new growth and revenue opportunities through rapid A/B testing
• Partner with Marketing and Partnerships to ensure growth and monetization levers are effectively integrated across acquisition channels, lifecycle CRM campaigns, and in-product experiences
• Improve retention and reactivation through personalized offers, feature adoption strategies, and data-driven lifecycle journeys in product
• Lead, mentor, and develop a team of product managers, fostering a culture of experimentation, accountability, and customer empathy
• Ensure all product growth strategies align with Brigit’s mission, regulatory requirements, and commitment to responsible financial products

Requirements

• 8+ years of product management experience, including 3+ years owning activation, engagement, and retention
• Proven success driving revenue and customer lifetime value in a B2C fintech, subscription, or consumer marketplace environment
• Strong experience with experimentation, funnel optimization, and analytics tools (e.g., Amplitude, Mode)
• Deep understanding of mobile product development and monetization in high-engagement consumer products
• Excellent business judgment with the ability to balance short-term revenue impact and long-term customer trust
• Strong customer empathy, particularly for users experiencing financial stress, and a commitment to transparent, user-first monetization strategies
• Bonus: Experience in earned wage access (EWA), lending, or other regulated financial products
• Highly prefer NYC based with strong secondary preference for EST or CT time zones

Benefits

• Medical, dental, and vision insurance
• Flexible PTO Policy
• 401k plan
• Paid Parental Leave
• Physical and mental wellbeing benefits including Wellhub for access to virtual workouts and discounted gym memberships, and Headspace for covered virtual therapy sessions and unlimited on demand health support
• Monthly reimbursements to use against wifi and cell phone bills
• Annual reimbursement for Learning & Development
• Help hard working Americans build a brighter financial future
• High-growth company
• A dynamic, flexible and collaborative start-up work environment with a highly talented team