Lead Visual Designer at BrandLift GmbH responsible for designing conversion-focused brand experiences and collaborating across teams. Leading creative direction while managing projects from conception to execution.
Responsibilities
You take full creative responsibility for all brands within the BrandLift group
You are part of the creative core from day one
You work closely with copywriting, media buying, strategy, management, and the respective brand experts
You approach design in the context of performance-driven brand building and funnel architecture
You design campaign assets, landing pages, webinars, mailings, social ads, and more
Web design is a central part of your work
During intensive project phases you coordinate additional resources via a network of freelancers, agencies, or other designers.
Requirements
Several years of experience as a Lead Designer or Creative Director with demonstrable results
Excellent sense for brand management, aesthetics, UX, and conversion-driven design
High degree of autonomy, an ownership mindset, and a willingness to take responsibility
You can develop and maintain complete brand worlds consistently: visual language, typography systems, color palettes, style guides, and corporate identity/corporate design updates are your domain
A high aesthetic standard, attention to detail, and premium-level quality are your baseline
You lead design processes, provide precise creative feedback, ensure quality, and can mentor junior designers or freelancers
You understand positioning, narratives, and messaging — and can translate them into emotional, clear, high-converting design
You design the complete customer journey across all touchpoints: funnels, web, social ads, email, product experiences, and packaging.
Benefits
A central design role with real creative freedom
Close collaboration with a strong team across copy, performance, strategy, and management
Brands with soul, purpose, substance, and steep growth trajectories
An environment where design is a genuine growth driver (strategically and operationally)
Flexible working models — freelance or permanent, depending on availability and project needs
30 to 40 hours per week
A culture that values quality, clarity, and long-term collaboration
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