Senior Social Media Manager developing and executing SOCi’s social media strategy and content across multiple platforms. Leading campaign planning and performance measurement for brand visibility in multi - location marketing.
About the role
- Lead Global Social Media Strategy for bp’s evolving brand and business. Mentor a hybrid team while enhancing social media governance and driving strategic priorities.
Responsibilities
- Lead and mentor a high-performing hybrid team across strategy, campaign and creative development, social guidelines, publishing, community management, reporting, and everything in between
- Define and implement the global social media vision and strategy for bp, ensuring alignment with bp’s corporate narrative and business priorities
- Be a bridge to the rest of the organisation – this position must collaborate closely with two key stakeholders: Our external communications team, developing holistic and integrated reputation strategies that break down silos AND our customers and products (C&P) business, developing a partnership and leading on strategy for the organisation
- Own and enhance bp’s social media governance – adhering to the various guidelines (legal, brand, regulatory, press) we work within
- Champion creative excellence, own and optimise agency relationships, and run the budget, always seeking value for money
- Develop a deep understanding of the business strategy, so we can optimise the channels to protect and promote bp’s reputation
- Advise and support regional C&EA and C&P teams on social media strategy and content, including oversight and governance responsibilities for new account openings and platform launches
- Drive data-driven decision-making, reporting on performance, sentiment, and opportunities for optimisation
- Collaborate closely with campaign, paid media, and insights teams to fully integrate social strategy across earned, owned, and paid channels, driving maximum impact
- Monitor social and cultural trends, platform developments, and emerging technologies to keep bp ahead of the curve
- Own bp’s Wikipedia presence
Requirements
- Proven experience in social media or related digital roles
- Excellent stakeholder management and presentation skills
- Shown success developing and delivering global social strategies for complex, multinational brands or governments
- Experience managing external agencies, partners, and budgets
- Strong creative and editorial judgement with a passion for high-quality storytelling
- Demonstrated ability in community management, crisis response, and brand reputation management
- Forward-looking perspective on AI, harnessing it for social content creation, workflow optimisation, and audience engagement
- Familiarity with the energy sector is desirable
- Knowledge of bp’s business, values, and tone of voice highly advantageous
- Deep knowledge of social media platforms (LinkedIn, Meta, YouTube, X, Wikipedia) and analytics tools (Sprinklr, Brandwatch, native platform insights)
Benefits
- Flexible working options
- Generous paid parental leave policy
- Excellent retirement benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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