Complaints Analyst investigating and responding to customer complaints for Coinbase. Collaborating with legal teams and optimizing internal processes for a growing crypto platform.
About the role
- Senior Branding Analyst managing Onfly's paid channels and influencer marketing strategies. Focused on brand presence and strategic partnerships in the travel tech industry.
Responsibilities
- Manage end-to-end branding and influencer marketing strategy for Onfly, including talent scouting, negotiation, scripts, campaign execution and measurement
- Plan and execute paid brand media campaigns such as OOH, branded content, PR stunts and special activations
- Build partnerships with creators, publishers, platforms and media outlets relevant to Onfly’s ecosystem
- Develop narratives, scripts and guidelines to ensure consistency across paid content
- Create and lead brand presence plans driven by data, cultural relevance and market opportunities
- Coordinate execution with Social, Content, Branding, Events and Performance teams to ensure each paid action becomes organic amplification and brand authority
- Orchestrate Onfly’s annual paid presence calendar, defining priorities, investments, formats and key moments
- Monitor trends in digital content, creators, media and audience behavior to identify opportunities
- Oversee Onfly-sponsored events and be available to travel
- Manage KPIs for influencer activity, awareness, brand impact and paid channel efficiency
- Handle contracts, negotiations, timelines, deliverables and materials with precision and clarity
- Represent the Branding team in discussions with creators, partners and media outlets.
Requirements
- Proven experience in influencer marketing, paid brand media or branded content
- Experience with strategic content and campaign planning
- Experience managing creators, contracts, negotiations and deliverables
- Ability to create narratives and scripts that amplify the brand and connect with the audience
- Strong data literacy and understanding of metrics related to awareness, engagement and brand impact
- Integrated vision across branding, content, social media and events
- Proficiency with major platforms and tools in the ecosystem (Meta Ads, YouTube, TikTok Creator Marketplace, BI tools and influencer platforms)
Benefits
- Fantastic office with a hybrid model (3 days in-office per week)
- Flexible meal allowance of R$ 35 per day with no deduction
- Flexible transportation allowance with no deduction
- Unimed health plan 100% covered by Onfly, with no co-payment
- Dental plan at a discounted rate
- Pharmacy discount
- No dress code
- Online psychotherapy through Vittude
- Gympass
- 90% scholarship for language courses
- Tuition discounts for undergraduate and postgraduate programs at UNA and UNIBH
- Funeral assistance
- Extended maternity and paternity leave
- R$ 200 voucher on Onhappy
- R$ 55 birthday gift
- Life insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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