Hybrid Senior Branding Analyst – Paid Channels

at Onfly

• Job title: Senior Branding Analyst – Paid Channels
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Belo Horizonte, Brazil

About the role

• Senior Branding Analyst managing Onfly's paid channels and influencer marketing strategies. Focused on brand presence and strategic partnerships in the travel tech industry.

Responsibilities

• Manage end-to-end branding and influencer marketing strategy for Onfly, including talent scouting, negotiation, scripts, campaign execution and measurement
• Plan and execute paid brand media campaigns such as OOH, branded content, PR stunts and special activations
• Build partnerships with creators, publishers, platforms and media outlets relevant to Onfly’s ecosystem
• Develop narratives, scripts and guidelines to ensure consistency across paid content
• Create and lead brand presence plans driven by data, cultural relevance and market opportunities
• Coordinate execution with Social, Content, Branding, Events and Performance teams to ensure each paid action becomes organic amplification and brand authority
• Orchestrate Onfly’s annual paid presence calendar, defining priorities, investments, formats and key moments
• Monitor trends in digital content, creators, media and audience behavior to identify opportunities
• Oversee Onfly-sponsored events and be available to travel
• Manage KPIs for influencer activity, awareness, brand impact and paid channel efficiency
• Handle contracts, negotiations, timelines, deliverables and materials with precision and clarity
• Represent the Branding team in discussions with creators, partners and media outlets.

Requirements

• Proven experience in influencer marketing, paid brand media or branded content
• Experience with strategic content and campaign planning
• Experience managing creators, contracts, negotiations and deliverables
• Ability to create narratives and scripts that amplify the brand and connect with the audience
• Strong data literacy and understanding of metrics related to awareness, engagement and brand impact
• Integrated vision across branding, content, social media and events
• Proficiency with major platforms and tools in the ecosystem (Meta Ads, YouTube, TikTok Creator Marketplace, BI tools and influencer platforms)

Benefits

• Fantastic office with a hybrid model (3 days in-office per week)
• Flexible meal allowance of R$ 35 per day with no deduction
• Flexible transportation allowance with no deduction
• Unimed health plan 100% covered by Onfly, with no co-payment
• Dental plan at a discounted rate
• Pharmacy discount
• No dress code
• Online psychotherapy through Vittude
• Gympass
• 90% scholarship for language courses
• Tuition discounts for undergraduate and postgraduate programs at UNA and UNIBH
• Funeral assistance
• Extended maternity and paternity leave
• R$ 200 voucher on Onhappy
• R$ 55 birthday gift
• Life insurance