Senior Branding Analyst managing Onfly's paid channels and influencer marketing strategies. Focused on brand presence and strategic partnerships in the travel tech industry.
Responsibilities
Manage end-to-end branding and influencer marketing strategy for Onfly, including talent scouting, negotiation, scripts, campaign execution and measurement
Plan and execute paid brand media campaigns such as OOH, branded content, PR stunts and special activations
Build partnerships with creators, publishers, platforms and media outlets relevant to Onfly’s ecosystem
Develop narratives, scripts and guidelines to ensure consistency across paid content
Create and lead brand presence plans driven by data, cultural relevance and market opportunities
Coordinate execution with Social, Content, Branding, Events and Performance teams to ensure each paid action becomes organic amplification and brand authority
Orchestrate Onfly’s annual paid presence calendar, defining priorities, investments, formats and key moments
Monitor trends in digital content, creators, media and audience behavior to identify opportunities
Oversee Onfly-sponsored events and be available to travel
Manage KPIs for influencer activity, awareness, brand impact and paid channel efficiency
Handle contracts, negotiations, timelines, deliverables and materials with precision and clarity
Represent the Branding team in discussions with creators, partners and media outlets.
Requirements
Proven experience in influencer marketing, paid brand media or branded content
Experience with strategic content and campaign planning
Experience managing creators, contracts, negotiations and deliverables
Ability to create narratives and scripts that amplify the brand and connect with the audience
Strong data literacy and understanding of metrics related to awareness, engagement and brand impact
Integrated vision across branding, content, social media and events
Proficiency with major platforms and tools in the ecosystem (Meta Ads, YouTube, TikTok Creator Marketplace, BI tools and influencer platforms)
Benefits
Fantastic office with a hybrid model (3 days in-office per week)
Flexible meal allowance of R$ 35 per day with no deduction
Flexible transportation allowance with no deduction
Unimed health plan 100% covered by Onfly, with no co-payment
Dental plan at a discounted rate
Pharmacy discount
No dress code
Online psychotherapy through Vittude
Gympass
90% scholarship for language courses
Tuition discounts for undergraduate and postgraduate programs at UNA and UNIBH
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